Creaticity
Retail Hub
Malls embrace Phy-gital retail to add value to the customer's journey
The dynamics of the retail industry are rapidly changing globally. The world has seen a transition in the way consumers shop at the mall. To satisfy these burgeoning customer needs, not only retailers but malls as well are embracing...
Retail Hub
Food Courts: The new shopping centre anchors
What brings a shopper to malls? Great brands, excellent ambience, family entertainment zones? While it’s true that all of these factors are crowd-pullers, what really brings in the footfalls is a great foodservice offering.
Traditionally, shopping has always been associated...
Retail Hub
Technology: Opening new avenues for shopping centres
The dynamics of the Indian retail industry are rapidly changing post liberalisation. The industry, which was once dominated by unorganised mom-and-pop stores, is transforming into an organised body and subsequently, India is witnessing a mall boom. The rise in...
Mall Talks
FECs come into play as Tier-II malls turn community hubs
Tier II and tier III cities are undoubtedly the future growth engines of the country. The rise in internet penetration, influence of social media and growing disposable incomes of the new generation have essentially ushered in an era of...
Retail Hub
Creaticity brings kaleidoscope of colours
Pune’s one-stop home and living mall, Creaticity has recently brought a VM installation made out of colour drop fabric chandeliers to make for their entrance visual scheme.This larger than life chandelier structure is arguably the first of it’s kind...
Mall Talks
FECs: Helping malls transform from mere shopping centres into socialscapes
Shopping centres are traditional destinations for families. Such is the growing mall culture in India that 34 new shopping malls, covering 13.6 million sq. ft. area, are expected to come up in top eight cities by the year 2020....
Retail Hub
Creaticity: Pune’s new creative living campus
Creaticity Mall is now Phygital. The campus boasts of pleasing indoor shopping arenas, inviting outdoorsy high streets, quirky event venues and casual/ fine dining restaurants in a 10 acre property. This vast expanse is stitched beautifully with digital experience...
In Conversation
The All New Creaticity: F&B, entertainment added to existing home & interiors portfolio
The overarching goal of a brand transformation is to elevate the brand above ‘features and functions. Re-branding allows a company to communicate changes and future direction among the employees and the marketplace in a visible, definitive manner.A company’s ultimate...
In Conversation
The All New Creaticity: F&B, entertainment added to existing home & interiors portfolio
The overarching goal of a brand transformation is to elevate the brand above ‘features and functions. Re-branding allows a company to communicate changes and future direction among the employees and the marketplace in a visible, definitive manner.
A company’s ultimate...
Retail Hub
Food Courts: The recipe of success for malls
Food courts in shopping malls are a gastronomic destination for shopaholics and foodies alike, enabling the food and beverage industry to gain a competitive edge in the market. Gone are the days when malls were considered only shopping destinations,...
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Latest News
Chandigarh witnessed impressive growth in home & kitchen sector on Amazon
The city experienced healthy double-digit growth across various product categoriesNew Delhi: Amazon.in has reported significant growth in the home and...
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