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What Women Want: Western wear that’s trendy, yet comfortable

India is home to nearly 1.2 billion people, of which 48.5 percent are women. Out of this, 48.1 percent live in urban areas. A large chunk of this comprises of working women, who have a sizeable disposal income which...

Western wear market makes up India’s new social fabric

Western wear is one of the fastest growing categories in the retail industry that attracts consumer across demographics. Western wear is a clothing style derived from 19th century American old west region. It broadly comprises jeans, t-shirts and jackets...

Manjula Tiwari, CEO, Future Style Lab

Manjula Tiwari, is an experienced retailer and brand professional in the field of fashion and lifestyle. She has held key leadership positions, building brands and retail businesses in the 23 years of her career in the industry.Having worked closely...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualisation has swept through global fashion...

Karl Lagerfeld announces collaboration with Cover Story to launch womenswear collection in India

Karl Lagerfeld and Cover Story, the international fast-fashion label from Future Group, will introduce a special-edition collection of women’s ready-to-wear and accessories for FW19 and SS20, exclusively in India.Available at select Cover Story stores across the country, the collection...

Cover Story to launch accessories line soon; eyes 100 doors by end 2018

Kishore Biyani-led Future Retail launched fast fashion brand Cover Story almost two-and-half years back with an aim to take international brands like Zara and H&M head on.The company then proceeded to set up a design house based out of...

Cover Story to expand retail presence; open new outlet at Forum Mall, Bengaluru

Cover Story, a fast fashion brand for women by Future Style Lab, will be launching its new store at Forum Mall, Bengaluru in the coming week. This is Cover Story’s 23rd exclusive store with an existing presence across Mumbai,...

Cover Story to launch second flagship store at Mall of India, Noida

Cover Story, a fast fashion brand for women by Future Style Lab, is set to launch its flagship store on July 20, 2018 at Mall Of India, Noida. The store will be spread across 1,420 sq.ft. of area, at...

The Future of Retail is Phy-gital

2018 promises to be a crucial year for Indian retail. Even as the retail sector welcomes e-commerce with open arms, it is brick-and-mortar which has emerged victorious over the last one year in the country, for after all, while...

Cover Story expands retail presence; opens new store in Oberoi Mall, Mumbai

Cover Story, a fast fashion brand for women by Future Style Lab, has launched its flagship store in Oberoi Mall, Mumbai. The store will be spread in a vast area, at a prominent location amidst the most fashionable brands...
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What’s driving the growth of luxury brands in India?

Rising disposable incomes, shifting customer tastes and the expansion of e-commerce platforms are all contributing to the growth of...
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