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Fashion-tech platform LehLah launches campaign featuring Athiya Shetty

The campaign will feature garment pieces from Shetty's personal wardrobe exclusively on its app, granting access for usersBengaluru: Fashion-tech platform LehLah has collaborated with Bollywood actress Athiya Shetty to launch a campaign titled 'Your Closet’, the company said in...

Tira onboards Kareena Kapoor Khan, Kiara Advani & Suhana Khan as faces of the campaign #ForEveryYou

#ForEveryYou campaign will be seen across media channels including TV, outdoor, print, digital, events, in-store activations and on-ground activities in the coming monthsNew Delhi: Reliance Retail that recently launched omnichannel beauty retail platform Tira, announced the launch of its...

Fastrack Smart onboards Ranveer Singh as brand ambassador

With the association with Singh, the retailer has launched its first brand campaign focusing on young Indian consumersBengaluru:  Fashion accessory retail brand Fastrack Smart has onboarded Bollywood actor Ranveer Singh as its brand ambassador, the company said in a...

Amway India partners with Olympian Saikhom Mirabai Chanu for its ‘Passion ko Do Poshan’ Campaign

The recent partnership with the weightlifter Saikhom Mirabai Chanu is to focus on Amway’s health and nutrition category, especially targeting women and youth in the countryBengaluru: Amway India, a direct-selling FMCG company, recently launched ‘Passion ko Do Poshan’, a campaign...

As World Cup enters Argentina after 36 years, Maradona’ brand gears up to set foot in India

Maradona brand to venture into different product categories through strategic partnerships with companiesNew Delhi: As a legion of Indian fans rejoice Argentina's World Cup glory, a brand named after football legend Diego Maradona is all set to enter the...

Fire-Boltt onboards Mahendra Singh Dhoni as its new brand ambassador

Mahendra Singh Dhoni will be the leading face of the brand’s marketing campaigns alongside film industry icons – Vijay Deverakonda, Kiara Advani and Vicky KaushalNew Delhi: Homegrown wearable and audio brand, Fire-Boltt has appointed cricketer Mahendra Singh Dhoni as its...

Lotus Makeup appoints Bollywood actor Vaani Kapoor as brand ambassador

As the face of the brand, Vaani Kapoor will appear in a high-voltage multimedia campaign spanning Digital, OTT platforms, OOH, Social media, and at multiplexes PAN IndiaNew Delhi: Vegan makeup brand, Lotus Make-Up has appointed Bollywood Actress Vaani Kapoor as...

Bewakoof signs on actors Sidharth Malhotra and Fatima Sana Shaikh for digital campaign

D2C fashion brand Bewakoof has signed on Sidharth Malhotra and Fatima Sana Shaikh to promote the brand on its digital platforms. The duo will be seen sporting the Bewakoof collection in the campaign themed ‘Never Change’. The campaign will...
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Palette Brands raises close to $2 million in pre-series A funding round

The funds will be allocated to launching its new cookware brand Ember, research and development and expanding the team Bengaluru: Consumer...
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