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OTT Skyncare to penetrate tier-2 markets in India: founder Sachi Mittal

Launched in March 2022, the brand harnesses the power of flowers to bring skincare solutionsBengaluru: If you are looking for clean and gentle yet effective skin care products filled with the best of nature, look no further than OTT...

4 reasons why D2C brands love opening kiosks

Here are the reasons why numerous online-first or direct to consumer brands are opting to open kiosks instead of full-fledged stores Bengaluru: In recent years, retail brands worldwide have been increasingly adopting the kiosk model as a key component of their...

Purplle opens its doors at Laxmi Nagar Delhi

Founded by Manish Taneja and Rahul Dash in 2012, Purplle specializes in beauty and grooming & salons and spa.New Delhi: Mumbai-based online personal care and beauty platform Purplle.com has opened a new store in Laxmi Nagar, Delhi a social...

Fashion e-commerce brand Styched acquires Shark Tank India 2 Fame D2C brand Flatheads

The deal, structured as an all-equity transaction, represents Styched's foray into the footwear segment Mumbai:  Styched, an online youth fashion brand, has acquired Flatheads, a direct-to-customer (D2C) online casual sneaker startup that gained fame on Shark Tank India season 2,...

D2C brand Plum forays into baby care segment with Baby Plum

Baby Plum is available both online and offline, including on the brand’s website, key marketplaces like FirstCry and Amazon, and in over 20 exclusive outlets spread across the country, in addition to select multi-brand retail outlets Mumbai: Plum, a vegan...
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Data-Driven Dining: Leveraging analytics for targeted marketing in cloud kitchens

With increasing competition, data-driven marketing has become essential for promoting virtual kitchens, helping them streamline operations and meet the...
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