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India Fashion Forum turns 20, set to unveil new, innovative format

India Fashion Forum turns 20, set to unveil new, innovative format

India’s largest fashion intelligence event, India Fashion Forum (IFF) will be back with its 20th edition on December 17th...
7 top women in fashion retail

Top 7 women in fashion retail

The women’s fashion retail in India has broadened from basic salwar-kameez and jeans and T-shirts to designer wear with...

Nina Lekhi, MD & Chief Design Curator, Baggit

Nina Lekhi MD & Chief Design Curator BaggitNina Lekhi, an entrepreneur by profession and a role model for many aspiring young...

How online space is shaping the business of fashion brands in...

E-commerce and fashion are two sides of the same coin. They have many similar features including being dynamic, being...

Decoding the future of fashion accessories market in India

Fashion accessories have only recently been introduced into the formal retail experience. With a long history among the unorganised...
Women entrepreneurs shaping India's fashion retail sector

17 women entrepreneurs shaping India’s fashion retail sector

Today, a woman’s role in society has far transcended that of a homemaker; she is now a primary decision...
Women's Accessories: A whole new market of opportunity for retailers

Women’s Accessories: A whole new market of opportunity for retailers

Radhika Mishra is spoilt for choice. Literally. She has a tough time deciding which bag would go well with...
Real Life Case Studies: How visual merchandising raked in revenue

Real Life Case Studies: How visual merchandising raked in revenue

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because...
Measuring show window response

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in...
Shop Windows That Stop: The art of Visual Merchandising

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a...