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athleisure wear

Fashion & Lifestyle

Athleisure brand Edrio opens first offline store

Anagha R Ratna -
Located at Nexus Mall in Amritsar, Punjab, the store showcase the brand's latest athleisure wear collections Bengaluru: The athleisure wear brand Edrio, a part of the North Indian textile conglomerate Oswal Group has launched its first physical store in the...
Fashion & Lifestyle

Where is the Indian athleisure market today?

Anagha R Ratna -
Athleisure, which originated in the West, is no longer a passing trend but a thriving industry that continues to evolve. Explore the dimensions, driving forces, and potential growth avenues within the Indian athleisure market Bengaluru: The fashion landscape all over...
Fashion & Lifestyle

5 Indian celebrity-owned brands that were huge hits

Anagha R Ratna -
After the five celebrity brands that did not do well, we bring you a list of five  celebrity-led brands that have not only captured consumer interest but have also prospered in the highly competitive market Bengaluru: Celebrity-driven brands have become a significant phenomenon...
Fashion & Lifestyle

India is the fourth largest sourcing country for Decathlon

Indiaretailing Bureau -
65% of Decathlon’s product portfolio sold in India is made here, 65% of Decathlon’s portfolio sold in the country is made here and the sports retailer manufactured over 100 million quantities across different segments in India in the past...
Fashion & Lifestyle

The Landscape and Future of the Indian Sportswear Market

Indiaretailing Bureau -
Several factors have stimulated the transformation of sportswear into a fashion statement including the emergence of health and wellness trends, an increase in sporting events, rise of sports celebrities, higher disposable incomes, and a shift in lifestyle patterns towards...
Fashion & Lifestyle

Sports goods retailer Decathlon opens store in Andhra Pradesh

Anagha R Ratna -
The new Decathlon outlet is spread across 4000 sq. ft. of retail space and is located at Prakasam Nagar, Rajahmundry, Andhra Pradesh Bengaluru:  French sports goods chain Decathlon has launched a new store in Andhra Pradesh, a company official wrote on...
Fashion & Lifestyle

We will add at least 10 more stores this year, says Afsar Zaidi of HRX

Indiaretailing Bureau -
An interaction with Afsar Zaidi, Co-founder HRX, the celebrity fitness brand which was introduced by Hrithik Roshan  HRX (Hrithik Roshan Extreme) was strictly an online brand until last year. It offers a range of products including t-shirts, track pants, jackets,...
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Latest News

In FocusAnagha R Ratna -

Malls are getting bigger, shifting from transactional centres to community centres

Malls are expanding in size, which is reshaping the consumer dynamics, say industry experts speaking at the Phygital Retail...
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