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Athleisure brand Edrio opens first offline store

Located at Nexus Mall in Amritsar, Punjab, the store showcase the brand's latest athleisure wear collectionsBengaluru: The athleisure wear brand Edrio, a part of the North Indian textile conglomerate Oswal Group has launched its first physical store in the...

Where is the Indian athleisure market today?

Athleisure, which originated in the West, is no longer a passing trend but a thriving industry that continues to evolve. Explore the dimensions, driving forces, and potential growth avenues within the Indian athleisure marketBengaluru: The fashion landscape all over...

5 Indian celebrity-owned brands that were huge hits

After the five celebrity brands that did not do well, we bring you a list of five  celebrity-led brands that have not only captured consumer interest but have also prospered in the highly competitive market Bengaluru: Celebrity-driven brands have become a significant phenomenon...

India is the fourth largest sourcing country for Decathlon

65% of Decathlon’s product portfolio sold in India is made here, 65% of Decathlon’s portfolio sold in the country is made here and the sports retailer manufactured over 100 million quantities across different segments in India in the past...

The Landscape and Future of the Indian Sportswear Market

Several factors have stimulated the transformation of sportswear into a fashion statement including the emergence of health and wellness trends, an increase in sporting events, rise of sports celebrities, higher disposable incomes, and a shift in lifestyle patterns towards...

Sports goods retailer Decathlon opens store in Andhra Pradesh

The new Decathlon outlet is spread across 4000 sq. ft. of retail space and is located at Prakasam Nagar, Rajahmundry, Andhra Pradesh Bengaluru:  French sports goods chain Decathlon has launched a new store in Andhra Pradesh, a company official wrote on...

We will add at least 10 more stores this year, says Afsar Zaidi of HRX

An interaction with Afsar Zaidi, Co-founder HRX, the celebrity fitness brand which was introduced by Hrithik Roshan HRX (Hrithik Roshan Extreme) was strictly an online brand until last year. It offers a range of products including t-shirts, track pants, jackets,...
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Rural India a ‘bright star’ for FMCG sales; will continue to outpace urban expansion in Q2 of 2024: Kantar

This growth in the rural areas is helped by region-centric measures by the government in the interim budget earlier...
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