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Athleisure brand Edrio opens first offline store

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Located at Nexus Mall in Amritsar, Punjab, the store showcase the brand’s latest athleisure wear collections

Bengaluru: The athleisure wear brand Edrio, a part of the North Indian textile conglomerate Oswal Group has launched its first physical store in the country marking its foray into offline market, a company official wrote on social media.

Located at Nexus Mall in Amritsar, Punjab, the store will showcase the brand’s latest athleisure wear collections.

“Today is the day we’ve all been waiting for – the grand launch of our first Edrio retail store at the fabulous Nexus Mall, Amritsar. The excitement was contagious, and it truly warmed my heart to witness so many of you diving into the Edrio spirit,” said Rakhi Oswal, director of Edrio in a LinkedIn post.

“The collections are handpicked, and each outfit is a reflection of your unique style- functional yet trendy. Behind this milestone, a huge shout out to the incredible team that made it happen,” she added.

The lifestyle brand was founded in 2021, as a direct-to-consumer (D2C) brand selling through its website and other e-commerce platforms. 

Oswal Group, established in 2003, originated from its parent company, the 70-year-old Vardhman Group. The company is engaged in the manufacturing of yarns, fabrics, garments, dyeing and also ventured into real estate in 2014.

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