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D2C BRANDS

In 3 years, PepsiCo India doubled its previous 30-year capacity: Anand Mohan Sharma

Anand Mohan Sharma, director of channel, customer and go-to-market (GTM) development for PepsiCo India on the growth of the cola giant’s portfolio in India’s general and modern trade, online as well as the growing out-of-home categoryAs the director of...

D2C brands saw 12.72% surge in sales during Republic Day week: GoKwik

Tier 3 shoppers were the biggest contributors to the orders during this sale period with nearly half of all the orders New Delhi: D2C brands witnessed a 12.72% increase in sales during the Republic Day sale week as compared to...

Athleisure brand Edrio opens first offline store

Located at Nexus Mall in Amritsar, Punjab, the store showcase the brand's latest athleisure wear collectionsBengaluru: The athleisure wear brand Edrio, a part of the North Indian textile conglomerate Oswal Group has launched its first physical store in the...

Youth, Bharat will drive the next wave of growth for Digital Commerce & D2C: Experts

More D2C brands will emerge from tier 2 or tier 3 cities and youth are driving digital commerce with 80% purchases from the channel according to experts speaking at the Internet Commerce Summit in Bengaluru Bengaluru: Tier 2 and tier...

DLF Avenue launches Fashion Avenue, a pop-up platform for D2C brands

Fashion Avenue brings to the mall D2C brands that were only available online till now New Delhi: Shopping Centre, DLF Avenue has launched Fashion Avenue, a pop-up hub for lifestyle D2C brands, the company announced on Wednesday. Located on the mall's...

Indian D2C brands saw a 43% surge in order volume during marketplace sale

The surge recorded is the first of its kind and shows a reverse trend in the e-commerce industryNew Delhi: D2C brands in India recorded a massive 43% surge in order volume with a 52% increase in the gross merchandise...

1000+ D2C brands kick off festive season with 20% rise in order volume: GoKwik

Despite the surge in orders, the return-to-origin (RTO) rate (non-deliverability of COD orders) has come down by 26%, showcasing the efficiency of GoKwik's solutions in curbing RTO losses for these brands Mumbai: GoKwik, an eCommerce enabler, announced that over 1000...

‘Eyeing a Rs 100 Crore Run Rate in the Next 2 Years’

Veena Ashiya, Founder and CEO, Monrow Shoes on the cruelty-free brand’s journey, strategy and aspirations…Homegrown women’s footwear brand Monrow Shoes promotes conscious fashion through vegan and cruelty-free products.Founded in 2016 by Veena Ashiya, the brand recently inaugurated its 50th...

Our biggest strength is our data analytics: Berrylush founders

For women’s fashion brand Berrylush, its products are its biggest brand ambassadorsThe brand’s customers are always delighted by the quality and style quotient of its products. No wonder then that they do rigorous word-of-mouth publicity for Berrylush—this to date...

Lavie to add 300 stores in three years, Ayush Tainwala of Bagzone Lifestyles

In the 11 years since its inception, this digital-first brand has garnered a substantial following among girls and women nationwide, primarily due to its attractive yet budget-friendly range of handbagsBengaluru: Think Lavie and what comes to your mind is...
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Max Fashion launches new youth centric brand ‘Urban’

The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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