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Celebrity endorsements: Formula for success

Brand endorsement by celebrities is one of the most popular ways of drawing the attention of a buyer toward...

International Fashion Retailer Mango Partners with Myntra.com

International fashion retailer Mango will extend its online presence on Myntra.com from August 2014. Starting August, the e-retailer will...

Turtle to Focus on Tier 2 & Tier 3 Cities

Kolkata-based men’s lifestyle apparel brand, Turtle is buyout about its expansion plans as Shitanshu Jhunjhunwalla, Director, Turtle says, “Our focus...

Arvind Eyes Rs 1000 Crore Turnover for Technical Textiles

Arvind Limited with its latest entry into non-woven fabric manufacturing through a new joint venture with OG Corporation of Japan...

Trent Mulls Mid-sized Star Bazaar Stores for Faster Profitability

Tata group's Trent, which formed a venture for multi-brand retail with Tesco, is contemplating launching different formats, including mid-sized...

Election Results: Impact On Real Estate

Investment Sentiment An improvement can definitely be expected in the near-term investment sentiment. This will have an impact on the...

Victorinox’s Mechanical & Powdery Pastel Watches

Victorinox Swiss Army has introduced Mechanical and Powdery Pastel watch collections for men and women. The Powdery Pastel collection...