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Alia Bhatt

5 Indian celebrity-owned brands that were huge hits

After the five celebrity brands that did not do well, we bring you a list of five  celebrity-led brands that have not only captured consumer interest but have also prospered in the highly competitive market Bengaluru: Celebrity-driven brands have become a significant phenomenon...

Reliance Retail acquires controlling 51% stake in Alia Bhatt’s Ed-a-Mamma

The partnership will see the brand grow into new areas like personal care and baby furniture while retaining its core values of being child-friendly, parent-friendly, and planet-friendlyMumbai: Reliance Retail Ventures Ltd. (RRVL) has acquired Alia Bhatt’s conscious kids and...

Reliance Brands to acquire Alia Bhatt-promoted kidswear brand Ed-a-Mamma

Reliance Brands would ultimately acquire the company, which specializes in providing sustainable clothing options for kids at affordable ratesNew Delhi: Reliance Brands, part of Reliance Retail Ventures Ltd (RRVL), is planning to buy Ed-a-Mamma, a kidswear brand promoted by...

Malabar Gold and Diamonds onboards Bollywood actress Alia Bhatt as Brand Ambassador

Alia Bhatt is the latest addition to the roster of Malabar Gold and Diamonds’ ambassadors, which includes actors such as Anil Kapoor, Kareena Kapoor Khan and Karthi Mumbai: Malabar Gold and Diamonds, the leading jewellery retailer with 312 showrooms across...

Jewellery brand Outhouse opens store in Goa

The new store, set within a heritage Portuguese moradia or villa, is situated at Assagao, Goa Mumbai: Contemporary luxe jewellery label Outhouse by Kaabia and Sasha Grewal is expanding its retail network with its fifth store in the country. The...

Alia Bhatt’s Ed-a-Mamma: Story telling and Sustainability at its core

How Alia Bhatt’s kids wear brand Ed-a-Mamma is using content to steer the future generations towards sustainability. Excerpts from an email interview with business head Iffat Haider Jivan…By N Bobo MeiteiNew Delhi: Ed-a-Mamma is a sustainable kids wear brand...

Alia Bhatt’s Ed-a-Mamma enters the teens clothing segment with Edheads

The line will be specially designed for teens between the ages of 11 and 17 years and will be exclusively available on Myntra.com and edamamma.com.New Delhi: Bollywood actress Alia Bhatt announced a line of clothing for teenagers. Named ‘Edheads’,...

Alia Bhatt launches her own label of kids clothing

In October, celebrated actor, philanthropist and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma. The self-funded start-up brand, caters to children in the age group of 2-14 years. It is a completely homegrown brand,...

BlueStone.com appoints Alia Bhatt as brand ambassador

BlueStone.com, India’s leading online fine jewellery platform, has appointed Alia Bhatt as its first brand ambassador. The stylish and vivacious young actress will endorse BlueStone.com’s expansive range of jewels as the brand looks to strengthen its position as the...

Alia Bhatt Designs Clothing Range for Jabong.com

Online fashion portal, Jabong.com and Bollywood diva Alia Bhatt have come together for an apparel line titled 'Alia Bhatt for Jabong which will retail exclusively on Jabong.com.The collection befits the personal style sense of the actress that translate the...
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A Brand-first, Omnichannel Strategy is Our Key Differentiator: Gopal Asthana, Tata CLiQ

Gopal Asthana, Chief Executive Officer, Tata CLiQ on the brand’s strategies, approach to technology, personalisation, sustainability and moreFashion &...
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