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Sachin: Nike cannot use my name

With cricketer Sachin Tendulkar stating that Nike has no right to use his name or image as they have no contractual relationship, the world’s no.1 sportswear brand has suffered a blow in its fight with rival Adidas before the...

Future Group will invest up to Rs 750 crore in Brand Factory

In the next three years Kishore Biyani-promoted Future Group will invest up to Rs 750 crore to step up 50 Brand Factory outlets, which will offer about 120 brands across various categories, including accessories and apparel brands in men's,...

Future Group opens Brand Factory for NCR

Kishore Biyani-led Future Group is launching its first Brand Factory outlet for the NCR region.“On September 26, we will launch the first Brand Factory outlet in NCR as part of the concept of 'fashion value retail', targeted at the...

Adidas Originals launched — Stella McCartney and Y-3 in line

Sportswear major Adidas has launched Adidas Originals, the company’s premium lifestyle brand.The first Adidas Originals outlet opened in the capital yesterday, while six more standalone stores are expected to open in the metros. The exclusive store will provide consumers...

Primus will spend Rs 100 crore for retailathon

The Bangalore-based Primus Retail plans to invest Rs 100 crore over the next three years for its overall retail expansion. The company will spend Rs 25 crore to beef up its kidswear brand Weekender, which it had recently brought...

Blackstone to buy 70 per cent in Gokaldas Exports

Gokaldas Exports Ltd, India’s largest garment manufacturer and exporter, has decided to offer 70 per cent stake to the US-based private equity major Blackstone Group for Rs 676 crore (including a 20 per cent open offer). Blackstone, which has...

Lifestyle debuts in Pink City

Lifestyle International, the retail store chain owned by the Dubai-based Landmark Group, has opened its first store in Jaipur. Located at MGF Mall, the 45,000 square feet store sells apparel, footwear, travel accessories, infantwear, toys, cosmetics and perfumes.“Having established...

Cricket World Cup theme at adidas India

It is a high-stake game, the slew of promotional affairs unleashed by brands looking to earn extra points, mileage and goodwill from Cricket World Cup. And every brand worth its value and customers will make sure their message reaches...

Tendulkar first Indian athlete in a global adidas campaign

adidas has launched the evolution of its brand philosophy ‘Impossible is Nothing’ with a global campaign that encourages everyone to take their first step in reaching their impossible. More than 30 international sports stars, including the likes of Sachin...

Adidas launches new Spring Summer collection 2007

adidas, world’s leading sports performance brand has launched its colourful and trendy Spring Summer 2007 range. The collection is for those who prefer stylish and innovative apparel that offer comfort and utility. Vibrant, youthful and truly sporty, the collection...
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Nykaa’s bridal campaign achieves over 3.6 million views

Nykaa partnered with Filtercopy to create two campaign films and in less than 24 hours, both films were trending...
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