In the next three years Kishore Biyani-promoted Future Group will invest up to Rs 750 crore to step up 50 Brand Factory outlets, which will offer about 120 brands across various categories, including accessories and apparel brands in men’s, women’s and kids segments. All products will also be cheaper by 20-50 per cent.
According to company officials, Brand Factory outlets will be set up in metros and tier I cities across the country and will offer a wide variety of brands including Esprit, Louis Philippe, Levi’s, Van Heusen, Lee, Pepe, Wrangler, Nike, Adidas, Liberty, Reebok, Red Tape and Revlon.
According to a company source, approximately Rs 15 crore will go into setting up each store spread across 6,500 square feet. The company already has five such outlets in cities such as Bangalore, Hyderabad and Pune. The sixth Brand Factory outlet was recently launched at Ghaziabad.
– Nishi Roy, Bangalore Bureau