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LuLu Fashion Week 2019: It's a wrap!

Case Study: How LuLu Fashion Week 2019 helped up sales, footfalls

LuLu Fashion Week 2019 curated by LuLu Fashion Store was the biggest exhibition of the season’s most eye-catching spring/...

Arvind Ltd: Leading the way in innovation and sustainability

Sustainability is a crucial issue in the denim industry; and in the wake of increasing environmental awareness among consumers,...
VF Corporation announces intention to create two independent, publicly traded companies

VF Corporation announces intention to create two independent, publicly traded companies

VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, announced that its Board of Directors intends...
Paytm Mall launches India's largest mall in an app

Paytm Mall launches India’s largest mall in an app

Paytm Mall, owned by Paytm E-commerce Pvt Ltd has launched India’s largest online mall ahead of this year’s festive...
How Raymond UCO Denim Is Innovating To Cater To The New-Age Consumer

How Raymond UCO Denim is innovating to cater to the new-age...

Raymond UCO Denim Pvt. Ltd, a 50:50 joint venture between Raymond Ltd and UCO NV – Belgium, is a...
Snapdeal announces fashion extravaganza end of season sale

Snapdeal announces fashion extravaganza end of season sale

Snapdeal has announced its fashion end of season sale starting June 17. Snapdeal is offering flat 40-70 per cent...
Flipkart fashion witnesses 5x times growth in first two days of Big 10 Sale

Flipkart fashion witnesses 5x times growth in first two days of...

Flipkart’s Big 10 sale received stupendous support from millions of customers throughout India. Flipkart Fashion, acted as a force...
Denims are universal favourite apparel: Masaba Gupta

Denims are universal favourite apparel: Masaba Gupta

Fashion designer Masaba Gupta, who has collaborated with an ongoing Denim Festival here, says denims are loved the world...
Marketing to the future

Marketing to the Future: Tapping India’s youth consumer base

As the youngest nation of the world, India has a sea of opportunity for tapping this young demographic. Here are...
Apparate Fashions enters denim segment with VUDU

Apparate Fashions enters denim segment with VUDU

Apparate Fashions, the manufacturers of VUDU, is a new-age company that has entered into the fashion business with an...