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The Yoga Wear Industry: Fashion retail for the soul

Over the past decade, yoga —an irrefutable process of total wellbeing—has gained noteworthy popularity globally. Yoga classes are filled...
Sports Innerwear: Next-gen growth engine for the innerwear segment

Sports Innerwear: Next-gen growth engine for the innerwear segment

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of...

Synergy between retail real estate and modern retail growth

India’s retail sector has been undergoing structural changes for the last two decades. Shopping malls, lined with specialty retailers,...
Product Innovation: Nike announces Siri-controllable ‘Adapt Huarache’ self-lacing shoes

Product Innovation: Nike announces Siri-controllable ‘Adapt Huarache’ self-lacing shoes

Nike has announced the latest iteration of its Adapt Huaraches, with the standout feature being a self-lacing motor that...

Retail Innovations: Taking customer experience one notch higher

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day...
Appetite for online retail sites among kids grows threefold

Appetite for online retail sites among kids grows threefold

More children are taking to e-commerce sites for looking at products (and sometimes buying) as new research by cybersecurity...

hummel’s in-store innovations elevate customer experience

Danish footwear brand, hummel, is eyeing offline expansion in India. The brand, which has already been running a substantial...
Puma to launch its global digitally-enabled design ID’s second store in India

Puma to launch its global digitally-enabled design ID’s second store in...

Sportswear major Puma will soon bring a store design ID with inclusion of a number of digital interfaces at...
BFL Brand Folio introduces American tennis footwear brand 'K-Swiss' in India

BFL Brand Folio introduces American tennis footwear brand ‘K-Swiss’ in India

K-Swiss has expanded from tennis footwear, to include lifestyle and training footwear that stands up to the performance demands...