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Retail Innovations: Taking customer experience one notch higher

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day...
Appetite for online retail sites among kids grows threefold

Appetite for online retail sites among kids grows threefold

More children are taking to e-commerce sites for looking at products (and sometimes buying) as new research by cybersecurity...

hummel’s in-store innovations elevate customer experience

Danish footwear brand, hummel, is eyeing offline expansion in India. The brand, which has already been running a substantial...
Puma to launch its global digitally-enabled design ID’s second store in India

Puma to launch its global digitally-enabled design ID’s second store in...

Sportswear major Puma will soon bring a store design ID with inclusion of a number of digital interfaces at...
Sports Innerwear: Next-gen growth engine for the innerwear segment

Sports Innerwear: Next-gen growth engine for the innerwear segment

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in...
BFL Brand Folio introduces American tennis footwear brand 'K-Swiss' in India

BFL Brand Folio introduces American tennis footwear brand ‘K-Swiss’ in India

K-Swiss has expanded from tennis footwear, to include lifestyle and training footwear that stands up to the performance demands...
Sportswear: Is it really worth the sweat for apparel players?

Sportswear: Is it really worth the sweat for apparel players?

Sportswear continues to grow strongly due to the rise in healthy living and increased popularity amongst women who work...
In Pics: Five facts to know about Nike’s New House of Innovation in Shanghai

In Pics: Five facts to know about Nike’s New House of...

Nike has unveiled Shanghai 001 - the first House of Innovation, with a New York City concept store as...
Puma pips rivals, becomes top sportswear brand in India

Puma pips rivals, becomes top sportswear brand in India

German sportswear major Puma on Monday claimed that it has become the top sportswear retailer in India, surpassing rivals...

Using digital tech to create multi-sensory consumer experiences to strengthen brand

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as...