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Scan & Go: Seamless payments, self-checkouts disrupt consumer experience

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into...
Streetwear, Don’t Care: New genre goes from fashion fad to timeless trend

Streetwear, Don’t Care: New genre goes from fashion fad to timeless...

The current state of fashion in India is dynamic, disruptions are common, and people are no longer scared to...
Alibaba Singles' Day sales jump 24.3 pc to US$ 38.3 bn, sets new record

Alibaba Singles’ Day sales jump 24.3 pc to US$ 38.3 bn,...

Setting a new record, Chinese e-commerce giant Alibaba has posted 24.3 percent jump in total sales to US$ 38.3...
adidas shifts German, US smart factories to Asia

adidas shifts German, US smart factories to Asia

Sportswear maker adidas announced on Monday that it was closing two niche but flagship factories in Germany and the...
Reebok unifies under one logo, one wordmark

Reebok unifies under one logo, one wordmark

Reebok on Thursday announced that it will unify under one brand logo and wordmark, beginning next year.It said that...
Myntra logs Rs 539.2 cr loss in FY'19

Myntra logs Rs 539.2 cr loss in FY’19

Flipkart-owned Myntra has seen a manifold rise in net loss to Rs 539.20 crore in FY2018-19, according to regulatory...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of...
Reebok and Adidas tap the iconic Instapump Fury and Adidas’ revolutionary Boost™ technology to form the all-new Instapump Fury Boost™

Reebok and Adidas tap the iconic Instapump Fury and Adidas’ revolutionary...

Reebok and Adidas have combined the audacious futurism of the Instapump with the breakthrough performance power and cushioning of...
adidas India & Select CITYWALK join hands to drive awareness for reducing single-use plastic

adidas India & Select CITYWALK join hands to drive awareness for...

adidas has announced a grassroot level initiative to drive awareness for reducing the use of single-use plastic among consumers...
Sports Innerwear: Next-gen growth engine for the innerwear segment

Sports Innerwear: Next-gen growth engine for the innerwear segment

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in...