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Sports Innerwear: Next-gen growth engine for the innerwear segment

Sports Innerwear: Next-gen growth engine for the innerwear segment

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in...
adidas India appoints Neelendra Singh as GM

adidas India appoints Neelendra Singh as GM

Sportswear major adidas India Monday announced appointment of Neelendra Singh as the General Manager of the company.Singh will succeed...

Fashion as a reflection of aspirational lifestyles

2018 was a mixed bag for the fashion industry in India. The fashion market (apparel, footwear, personal accessories and...
Instagram introduces shopping feature for US users

Instagram introduces shopping feature for US users

Instagram has introduced shopping feature, Checkout, to cash on the ever-growing e-commerce space.A new 'Checkout' button for instant purchasing...
adidas India launches its biggest retail store in NCR

adidas India launches its biggest retail store in NCR

adidas, has announced the launch of its first own retail store at Ambience Mall in Gurugram in the presence...
adidas elevates India head Dave Thomas, assigns him to look emerging markets

adidas elevates India head Dave Thomas, assigns him to look emerging...

German footwear and accessories major adidas has elevated its India head Dave Thomas as the Managing Director for emerging...
BFL Brand Folio introduces American tennis footwear brand 'K-Swiss' in India

BFL Brand Folio introduces American tennis footwear brand ‘K-Swiss’ in India

K-Swiss has expanded from tennis footwear, to include lifestyle and training footwear that stands up to the performance demands...
Sportswear: Is it really worth the sweat for apparel players?

Sportswear: Is it really worth the sweat for apparel players?

Sportswear continues to grow strongly due to the rise in healthy living and increased popularity amongst women who work...
Puma pips rivals, becomes top sportswear brand in India

Puma pips rivals, becomes top sportswear brand in India

German sportswear major Puma on Monday claimed that it has become the top sportswear retailer in India, surpassing rivals...
Global Retailers in India: Moves, Leaps & Hurdles

Global Retailers in India: Moves, leaps & hurdles

India’s enchantment with foreign brands is no secret but the wheel has now turned to a full circle. Today,...