Adidas and Diesel to launch denim jeans

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Sports goods maker Adidas in conjunction with Diesel will launch Adidas Originals Denim by Diesel on February one which is the outcome of four year partnership between these two creative teams.

The Diesel team is headed by Creative Director Wilbert Das and the dress is a collectible line of extremely detailed, premium denim for true jeans lovers.

The line content of two male and two female models is presented in four different washes and will be available exclusively at adidas Originals stores all around the world starting spring and summer 2008.

The prices range from 160 Euro (about USD$237) for the female adi-rohnary model and up to 210 Euro (about USD$311) for the male adi-viker model. The range is recognizable by the adidas Originals Trefoil and the Diesel co-branding.

“I am an adidas fan myself and I am very excited about this project!” said Renzo Rosso, President of Diesel. “It is the first time that Diesel creates a denim line with another lifestyle brand and we wanted to do it with adidas [because they share] with us the same fresh attitude and care for high quality and creativity.”

“This is the first time that we have entered into a collaboration of this kind with adidas Originals,” said Hermann Dieninger, CMO adidas Sport Style Division, “and we would only do this with the right partner who brings our consumer something truly unique. Now when a consumer walks into one of our stores, we can offer them a complete look – from a track top to jeans to a pair of sneakers.”

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