Rosy Ngaihte Sharma
Fashion
Using digital tech to create multi-sensory consumer experiences to strengthen brand
Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as possible. Among the many popular...
Fashion
Organic Footwear: Is the Indian consumer ready?
Footwear brand Neeman’s has partnered with The Woolmark Company – the global authority on wool – to launch a range of shoes made from...
Fashion & Lifestyle
From Office-to-Crossfit: Brands actively tap the activewear market in India
Activewear is one a one of the fastest growing segment in the apparel market. With the growing focus on health and wellness, as well...
Fashion & Lifestyle
It’s busy business as retailers gear up to weather climate change
Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer buying behaviour. Climate change has...
Fashion & Lifestyle
Brands sharpen focus on men’s Occasion Wear
The men's occasion wear market is witnessing a great progression. The way men approach fashion and personal style is evolving from what it used...
Fashion & Lifestyle
Toonz Retail provides big styles for little ones
India’s fastest growing homegrown kids retail chain, Toonz Retail, is a one-stop shop for all the needs and occasions of kids from 0 to...
Fashion & Lifestyle
Bespoke Occasion Wear: The Sunshine Market
Images Business of Fashion talks to a trio of veterans in bespoke fashion on the unique dynamics of the bespoke occasion wear market. COO,...
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Scent of success: What’s driving the growth of India’s fragrance market
Indian fragrance sector has grown 11% in the last two years fuelled by several factors…
Bengaluru: The Indian fragrance industry is...
