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Rosy Ngaihte Sharma

Using digital tech to create multi-sensory consumer experiences to strengthen brand

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as possible. Among the many popular...

Organic Footwear: Is the Indian consumer ready?

Footwear brand Neeman’s has partnered with The Woolmark Company – the global authority on wool – to launch a range of shoes made from...

From Office-to-Crossfit: Brands actively tap the activewear market in India

Activewear is one a one of the fastest growing segment in the apparel market. With the growing focus on health and wellness, as well...

It’s busy business as retailers gear up to weather climate change

Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer buying behaviour. Climate change has...

Brands sharpen focus on men’s Occasion Wear

The men's occasion wear market is witnessing a great progression. The way men approach fashion and personal style is evolving from what it used...

Toonz Retail provides big styles for little ones

India’s fastest growing homegrown kids retail chain, Toonz Retail, is a one-stop shop for all the needs and occasions of kids from 0 to...

Bespoke Occasion Wear: The Sunshine Market

Images Business of Fashion talks to a trio of veterans in bespoke fashion on the unique dynamics of the bespoke occasion wear market. COO,...

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Lava International appoints Rajesh Sethi as group CFO

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