Rosy Ngaihte Sharma
Fashion
Women’s Denim Segment: Market trends, growth drivers and innovations
India is the fifth largest destination in the global retail space, making the Indian apparel industry the second largest contributor in the retail industry,...
Fashion
Athleisure: Riding high on innovation and trends
When Bollywood actor Shilpa Shetty Kundra recently launched the holistic wellness app, Shilpa Shetty App – which features yoga and meditation programmes including daily...
Fashion
T-Shirts: Bringing in casual style & comfort to the traditional Indian shirts market
Traditionally India has been a shirt wearing nation since workplaces in the country have been strict about dress codes, limiting to formal dressing. Then...
Fashion
Innovation & sustainability rule the Indian casual shirts category
The casual shirts segment is the fastest growing segment in Indian apparel market, owning to the changed consumer preferences.According to Frost & Sullivan, the...
Fashion
Innovation and portfolio extension to boost sleepwear demand
Once considered only as indoor wear, sleepwear and loungewear is gaining prominence as a category in the apparel market, with a promising future. Innovation...
Fashion
Creating in-store consumer connect
What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high...
Fashion
India’s evolving women’s ethnic wear market to grow to Rs 1,26,210 crore
India may be modernizing, and a global revolution may be gripping the country, but as people, Indians are still traditionalists at heart, preferring to...
Fashion
Startups, relaxed offices fueling growth of athleisure segment by 25 pc year-on-year
What is athleisure? Well, the Cambridge dictionary describes athleisure as a style of clothing that is comfortable and suitable for doing sports, but also...
Fashion
Luxury brand Shazé eyes expansion in 2019; to open 8-10 EBOs
Luxury brand Shazé, which started its journey in 2001, is on a mission to create world class designs that become the ultimate expressions of...
Fashion
Organic Footwear: Is the Indian consumer ready?
Footwear brand Neeman’s has partnered with The Woolmark Company – the global authority on wool – to launch a range of shoes made from...
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Smartsters opens shop-in-shop store at Crossword in Pune
Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...