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Rosy Ngaihte Sharma

Women’s Denim Segment: Market trends, growth drivers and innovations

India is the fifth largest destination in the global retail space, making the Indian apparel industry the second largest contributor in the retail industry,...

Athleisure: Riding high on innovation and trends

When Bollywood actor Shilpa Shetty Kundra recently launched the holistic wellness app, Shilpa Shetty App – which features yoga and meditation programmes including daily...

T-Shirts: Bringing in casual style & comfort to the traditional Indian shirts market

Traditionally India has been a shirt wearing nation since workplaces in the country have been strict about dress codes, limiting to formal dressing. Then...

Innovation & sustainability rule the Indian casual shirts category

The casual shirts segment is the fastest growing segment in Indian apparel market, owning to the changed consumer preferences.According to Frost & Sullivan, the...

Innovation and portfolio extension to boost sleepwear demand

Once considered only as indoor wear, sleepwear and loungewear is gaining prominence as a category in the apparel market, with a promising future. Innovation...

Creating in-store consumer connect

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high...

India’s evolving women’s ethnic wear market to grow to Rs 1,26,210 crore

India may be modernizing, and a global revolution may be gripping the country, but as people, Indians are still traditionalists at heart, preferring to...

Startups, relaxed offices fueling growth of athleisure segment by 25 pc year-on-year

What is athleisure? Well, the Cambridge dictionary describes athleisure as a style of clothing that is comfortable and suitable for doing sports, but also...

Luxury brand Shazé eyes expansion in 2019; to open 8-10 EBOs

Luxury brand Shazé, which started its journey in 2001, is on a mission to create world class designs that become the ultimate expressions of...

Organic Footwear: Is the Indian consumer ready?

Footwear brand Neeman’s has partnered with The Woolmark Company – the global authority on wool – to launch a range of shoes made from...

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