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Rosy Ngaihte Sharma

Men’s suits segment witnesses sharp growth curve

All it takes is just one look at today’s urbane and dapper man to realise that formal suits are his best personal style. Lately,...

Rising & Shining: India’s fashion jewellery market

The fashion jewellery market is registering high growth rates in India. According to Siddharth Bindra, Managing Director, Biba, India is the second largest manufacturer...

Women’s Fusion Wear: An amalgamation of style and comfort

Fusion wear or Indo-Western wear as it is commonly called, is fast catching up among women in the country. This rapidly emerging fashion category...

Innovation & creativity will drive men’s ethnic wear market

Rising fashion enthusiasm among Millennials, increase in the number of emerging fashion designers and the advent of digital and mass marketing strategies by fashion...

Streetwear, Don’t Care: New genre goes from fashion fad to timeless trend

The current state of fashion in India is dynamic, disruptions are common, and people are no longer scared to experiment. One fashion genre which...

Pepe Jeans forays into emerging innerwear category with Innerfashion

Pepe Jeans London was launched in the year 1989 in India and over the years, the brand has become synonymous with denim fashion and...

What Women Want: Western wear that’s trendy, yet comfortable

India is home to nearly 1.2 billion people, of which 48.5 percent are women. Out of this, 48.1 percent live in urban areas. A...

Innovation, technology help Indian sports footwear market step into the future

The world around us is rapidly evolving. Millennials are leading busy lives, with different priorities and expectations than previous generations. One priority in their...

Pre-Worn and Pre-Loved: Future of the fashion retail industry

When Flyrobe, the fashion rental service received venture capital funding and raised US$7 million in two rounds from Sequoia Capital, IDG Ventures and Tokyo...

The changing definition of women’s formal wear in India

For years, Indian clothes have been rooted in the vastness of the country’s culture, the richness of its ethos. But with changing times, and...

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Retail sales grow 8% y-o-y in March 2024: RAI Survey

According to the survey, sports goods reported a growth of 11% followed by apparel and beauty showing a growth...