LuLu Fashion Week, the five-day event kickstarted by the logo launch at Marriott, Kochi on May 7, with Abhishek Shetty, Marketing and PR Manager, Celio*, heading the unveiling. The Fashion Week began with an inauguration ceremony led by celebrities Unni Mukundan and Shruthi Ramachandran on May 9, 2018.
Unlike most fashion events held at exhibition centres and halls, LuLu Fashion Week brings fashion closer to the public, with five to six fashion shows happening at the LuLu Mall atrium every day, highlighting the spring/summer 2018 collections of sought after apparel, footwear, travel and accessories brands for men, women and children. The newest collection of LuLu’s signature ethnic wear brand Amara was also showcased at the fashion shows.
Perhaps one of the most anticipated elements of LuLu Fashion Week is the Fashion Forum hosted for students and fashionistas across Kerala. Over 200 fashion students from prestigious colleges across the state attended this year’s forum with the theme ‘Fashion in Tier II cities’, with key professionals from the industry comprising the panel, including Dr. Hitesh Bhatt – Director Marketing & Communication RAI; Manoj Bathija – Head Sales & Operations, Celio; Amarapali – Former HOD, JD Institute of Fashion Technology; fashion blogger Elizaba and actor Sijoy Varghese.
As in previous years, the event culminated with the LuLu Fashion Awards, where the best of the industry was recognized through nominations published on LuLufashionweek.com and judged through public voting. Amongst awards such as Most Preferred Men’s and Women’s Brands and Most Innovative Brand which have featured since the Awards’ inception in 2015, new categories for social media Male and Female Style Icons as well as Most Influential Person were added this year.
From a simple event promoting the LuLu Fashion Store, to the most anticipated annual fashion event in Kerala, LuLu Fashion Week has become as much as trendsetter as the brands featured year after year.
LuLu Fashion Awards complete list of winners:
Most Preferred Menswear Brand – Celio*
Most Preferred Womenswear Brand – Van Heusen Woman
Most Preferred Kidswear Brand – Allen Solly Junior
Best Emerging Menswear Brand – Sin
Best Emerging Womenswear Brand – Pepe Jeans
Best Emerging Kidswear Brand – Cat Mini
Most Preferred Men’s Essentials – Jockey
Most Preferred Women’s Essentials – Blossom
Fast Growing Apparel Brand – Peter England
Most Innovative Fashion Brand – Break Bounce
Magazine of the Year – Man
Style Icon Male – Jayasurya
Style Icon Female – Prayaga Martin
Most Influential Person on Social Media Female – Priya Prakash Warrier
Most Influential Person on Social Media Male – Roshan Abdul Rahoof