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Pepe Jeans expands its innerwear category in North India

Pepe Jeans expands its innerwear category in North India

Pepe Jeans London has entered the North India market with its new range of premium innerwear. The new segment...
First-ever encyclopedic collector’s edition book honouring India’s retail icons launched

First-ever encyclopedic collector’s edition book honouring India’s retail icons launched

Retail Icons of India: The People, Ideas and Events that’ve transformed India’s consumption story, a collector’s edition book narrating lessons from...

Indian denim wear market growing at CAGR of 11 percent

With new technologies, trends and higher market reach, the denim sector has promising growth potential. Ashish Dhir, Associate Vice...
The dynamics of Indian denim market

The dynamics of Indian denim market

Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small...

Premium Indian brands lead the country’s denim race

A pair of jeans can be found in practically everyone’s wardrobe – from a hardcore ethnic Indian wear patron...
Pepe Jeans: Working towards understanding young consumers

Pepe Jeans: Working towards understanding young consumers

There has been a lot of ‘big-name’ noise in the global kids’ denim wear space in recent months with...

Blue to Green: A race towards sustainable denim production

Very few fibers have enjoyed the stellar popularity of denims. From the ranches to evolving into a symbol of...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed...
LuLu Fashion Week 2019: It's a wrap!

Case Study: How LuLu Fashion Week 2019 helped up sales, footfalls

LuLu Fashion Week 2019 curated by LuLu Fashion Store was the biggest exhibition of the season’s most eye-catching spring/...
Why retailers are betting big on the Indian shirts market

Why retailers are betting big on the Indian shirts market

Shirts accounts for 12 percent of the total apparel market in India. Men’s shirts hold 94 percent of the...