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LuLu Fashion Week 2019: It's a wrap!

Case Study: How LuLu Fashion Week 2019 helped up sales, footfalls

LuLu Fashion Week 2019 curated by LuLu Fashion Store was the biggest exhibition of the season’s most eye-catching spring/...
Why retailers are betting big on the Indian shirts market

Why retailers are betting big on the Indian shirts market

Shirts accounts for 12 percent of the total apparel market in India. Men’s shirts hold 94 percent of the...

Using digital tech to create multi-sensory consumer experiences to strengthen brand

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as...

Humans & Technology: Revolutionising Retail, Influencing Consumption & Driving the Change...

Technology has revolutionised retail in the last decade or so. It is influencing retail consumption like never before and...
Retail Franchising: A popular model for successful business expansion in India

Retail Franchising: A popular model for successful business expansion in India

Franchise is a motivating business opportunity that can lead to the foundation of a successful business empire. In a...
It’s busy business as retailers gear up to weather climate change

It’s busy business as retailers gear up to weather climate change

Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer...
Can Visual Merchandising help increase sales?

How Visual Merchandising helps increase sales

Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely...
Shop Windows That Stop: The art of Visual Merchandising

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a...
Indian Knitwear Market: Present and the future trends

Indian Knitwear Market: Present and the future trends

The need for speed and the need for comfort have together made way for comfort wear. And today, satiating...
The t-shirts market in India

The t-shirts market in India

Consumers’ wardrobes, in India and across the world, are undergoing a distinct shift – from formal clothing to a...