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LimeRoad forays into men's category

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AM Marketplaces Pvt Ltd, which runs fashion e-tailer for women Limeroad, has entered the menswear category with the launch of a new segment—Limeroad for men—in a move that is likely to help the company boost revenue.
The four-year-old company, founded by former Ebay and Facebook employees, has introduced its men’s range with about 60,000 products along with a lakh of scrapbooks for men.
The price range of the products for men begins at Rs.300. The company has three segments for men—super affordable (Rs.300-499), budget (Rs.500-999) and premium which go upwards of Rs.1,000. The women’s range also falls under similar categories.
Limeroad for men currently has 23 sub-categories of apparel and accessories from over 250 Indian and international brands. The categories include top and bottom wear, ethnic wear and innerwear, among others. Colorplus, Globus, Raymond, Armani, Cross, Park Avenue, Pepe Jeans, Spykar, and Metro are some of the brands available on the site.
The move is aimed to boost its gross merchandise value (GMV), which has grown about 60 per cent over the last three months, according to the Gurgaon-based startup. LimeRoad clocked a GMV of about Rs 200 crore in the year-ago period. GMV is overall sales by merchants on an e-commerce platform, without factoring discounts and returns.
The Tiger Global-backed company will compete with fashion focused e-tailers such as Myntra, Jabong, besides the horizontal e-commerce players like Amazon and Flipkart.

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