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Price points pave way to influencers to draw customers

Price points pave way for influencers to draw customers

“Attractive and heavy discounts and offers are no longer the top factors that draw the evolving Indian consumer into...
India Fashion Forum turns 20, set to unveil new, innovative format

India Fashion Forum turns 20, set to unveil new, innovative format

India’s largest fashion intelligence event, India Fashion Forum (IFF) will be back with its 20th edition on December 17th...
Myntra enters into luxury segment; launches luxury fashion brand, Pernia’s POP-UP SHOP

Myntra enters into luxury segment; launches luxury fashion brand, Pernia’s POP-UP...

Myntra has announced the launch of ‘Pernia’s POP-UP SHOP’, the luxury fashion store for men and women offering exclusive...

Supersox taps fitness enthusiasts with performance wear socks, supergear socks

Launched in 2012 with a vision to offer the widest range of the best quality socks to Indian consumers...
Myntra announces 'Big fashion days' sale in festive season

Myntra announces ‘Big fashion days’ sale in festive season

Flipkart-owned e-commerce platform Myntra on Thursday announced 'Big Fashion Days' sale, to be held between September 29-October 4 ahead...
Myntra bets on video content for enhancing customer engagement

Myntra bets on video content for enhancing customer engagement

Fashion e-tailer Myntra on Tuesday said it is investing in a video content-led approach as it transitions from a...
Flipkart Group partners Nautica, to manage online-offline biz

Flipkart Group partners Nautica, to manage online-offline biz

Flipkart Group on Wednesday said it has inked a pact with Authentic Brands Group that grants the Walmart-owned company...
Lifestyle and Flipkart Group enter into a strategic partnership in India

Lifestyle and Flipkart Group enter into a strategic partnership in India

Lifestyle, India’s leading fashion destination for the latest trends, announced a strategic partnership with India’s leading e-commerce marketplace, Flipkart...
Contemporary fashion label Raisin enters large format stores with Central across India

Contemporary fashion label Raisin enters large format stores with Central across...

A contemporary fusion brand, Raisin is set forth to venture into large format stores in association with Central based...

Retail Innovations: Taking customer experience one notch higher

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day...