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Flipkart rejigs top team, Menon to head new business initiative

E-commerce player Flipkart has realigned its senior management team for the upcoming new business opportunities and Adarsh Menon, Senior Vice President and Head, Private Brands, Electronics and Furniture, is set to head a new business initiative. According to reliable sources,...

Flipkart shuts down Jabong, to focus only on Myntra

Walmart-owned Flipkart has formally shut down Jabong and will now only concentrate on pushing its premium fashion marketplace Myntra. Users are now being redirected to Myntra’s shopping window from the Jabong app and website. Myntra had acquired rival fashion portal Jabong for $70...

Price points pave way for influencers to draw customers

“Attractive and heavy discounts and offers are no longer the top factors that draw the evolving Indian consumer into online and offline purchase as social media influencers and rising preferences for quicker turnaround of new products have redefined the...

India Fashion Forum turns 20, set to unveil new, innovative format

India’s largest fashion intelligence event, India Fashion Forum (IFF) will be back with its 20th edition on December 17th and 18th, 2019 at the Conrad Hotel, Bengaluru – marking two decades of its role as a key influencer and...

Myntra enters into luxury segment; launches luxury fashion brand, Pernia’s POP-UP SHOP

Myntra has announced the launch of ‘Pernia’s POP-UP SHOP’, the luxury fashion store for men and women offering exclusive designer merchandise from leading names in the world of fashion. With this association, Myntra will now offer a range of...

Supersox taps fitness enthusiasts with performance wear socks, supergear socks

Launched in 2012 with a vision to offer the widest range of the best quality socks to Indian consumers of all ages, Supersox is known for introducing socks of superb quality, with a vibrant personality and in international styles...

Myntra announces ‘Big fashion days’ sale in festive season

Flipkart-owned e-commerce platform Myntra on Thursday announced 'Big Fashion Days' sale, to be held between September 29-October 4 ahead of the festive season.The sale offers an opportunity to millions of users to visit the platform and pick latest designs...

Myntra bets on video content for enhancing customer engagement

Fashion e-tailer Myntra on Tuesday said it is investing in a video content-led approach as it transitions from a catalogue-heavy browsing experience to a content-heavy experience to enhance customer engagement on the platform.According to a PTI report: The Flipkart...

Flipkart Group partners Nautica, to manage online-offline biz

Flipkart Group on Wednesday said it has inked a pact with Authentic Brands Group that grants the Walmart-owned company licensing and distribution rights in India for global lifestyle brand Nautica.As part of the agreement, Flipkart Group will manage Nautica's...

Lifestyle and Flipkart Group enter into a strategic partnership in India

Lifestyle, India’s leading fashion destination for the latest trends, announced a strategic partnership with India’s leading e-commerce marketplace, Flipkart Group (Myntra, Jabong & Flipkart).The partnership will enable consumers to access the best in fashion, in a seamless manner across...
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Scent of Success: 5 winning strategies perfume retailers adopt

From utilising advanced technology to embracing rich cultural heritage, here are some strategies adopted by perfume retailers around the...
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