“On September 26, we will launch the first Brand Factory outlet in NCR as part of the concept of ‘fashion value retail’, targeted at the brand-loving but cost-discerning customers. This retail format will be the first store of its kind in North India,” a company spokesperson told Indiaretailing. The company plans to open its second Brand Factory outlet in Bangalore by this November.
Strategically located in Ghaziabad, the outlet will cater to a large base of customers in Delhi and NCR. Spread over an area of 65,000 square feet, the fully air-conditioned store will offer its customers a one-stop shopping experience. On offer is an array of brands across menswear, womenswear, sportswear, kidswear, footwear, mobiles, cosmetics, accessories and luggage. Some of the Indian and international brands that will be on offer are Arrow, Esprit, Van Heusen, Louis Philippe, Levi’s, Titan, Lee, Pepe Jeans, Wrangler, Lee Cooper, Nike, Adidas, Biba, Liberty, Red Tape, Nike, Reebok, Adidas, Revlon and Maybelline.
Brand Factory and Central CEO Vishnu Prasad said, “Brand Factory will strive to maximise savings of the discerning Indian customer while giving the best deals in brands to each member in the family.”
Pantaloon Retail caters to the ‘lifestyle’ segment through its 24 Pantaloons stores and four Central malls, as well as other concepts. In value retailing it is present through over 50 Big Bazaar hypermarkets, 59 Food Bazaar, six Fashion Station, and other delivery formats.
Other cities that boast of Brand Factory outlets are Bangalore, Ahmedabad, Pune and Hyderabad.
– Vishnu Rageev R, Bangalore Bureau