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Vivek Mehta

Vivek Mehta, CEO, MAS Brands India

Mehta has held roles with increasing responsibility over the last 16 years in different functions – strategy, sales, marketing, operations, business development and consulting...

amanté to open 100 new EBOs in five years; eyes Rs 140 crore revenue this fiscal

Sri Lanka's premium lingerie brand, amanté plans to tap one of the most attractive retail destinations globally – India. The Indian market represents a huge, untapped lingerie audience and in order to gain command over this unexplored market, amanté...

amanté scouts for acquisition opportunities in Indian market

Intimate-wear brand MAS Brands, which sells products under amanté label, is scouting for acquisition opportunities in the Indian market and looking to have 100 standalone stores in the next 3 to 5 years to cater to different customer needs. "Our...

amanté launches its 10th exclusive store at Ambience Mall, Gurugram

Ringing in its 10th year anniversary, amanté, the international intimate-wear brand celebrated the launch of its 10th store at Ambience Mall, Gurugram. amanté has rapidly grown and has strengthened its presence with 10 exclusive stores and over 1,500 outlets...

amanté to strengthen exclusive store network with 25 new outlets over 2 years

The Indian lingerie market has witnessed a major boom in the last decade, and is now considered to be one of the fastest moving categories in India with a growth of 15 per cent CAGR. One international intimate wear...

amanté sales soar by 30 per cent; to open 25 new stores in India by end 2017

Sri Lanka’s premium lingerie brand amanté is keep to tap one of the most attractive retail targets globally – India. The Indian market represents a huge, untapped lingerie audience, something which lingerie makers are keen to take advantage of. A...

Lingerie a great fit in Indian market, seen as a fashion category: CEO amanté, MAS Brands India

The Indian lingerie market has witnessed a major boom in the last decade, and is now considered to be one of the fastest moving categories in India with a growth of 15 per cent CAGR. As inner wear graduates...

amanté to open 25 new stores in India by end 2017

Sri Lanka’s premium lingerie brand amanté is keep to tap one of the most attractive retail targets globally - India. The Indian market represents a huge, untapped lingerie audience, something which lingerie makers are keen to take advantage of. A paradigm...

Lingerie at a click: Online formats simplify intimatewear retail experience

Times have changed for the better for Indian women like never before in terms of fashion choices and routes to consumption. With women going bold and getting down to experiment with her buying preference of intimate wear, the online...

Aesthetic Treatments: Rise and Fame

With the rise in aesthetic centres in India, it goes without saying that the treatments, too, are witnessing a spurt. Gone are the days when these centres were merely frequented for Botox fillers and laser hair removal. Today there...
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Killer Jeans maker KKCL to invest Rs 35 cr in FY25 on capacity expansion, new stores

KKCL had cash of Rs 390 crore in its books and is paying the Rs 166 crore for the...
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