Vinit Doshi
Fashion
Jackets: Exploring an emerging market
Over the years, jackets have evolved parallel to the preferences of the modern Indian consumer. In contrast to times gone by, modern jackets are bulk-free and comfortable, with multi-utility features which make them the numero uno choice among all...
Fashion
Indian market warms up to stylish sweatshirts and hoodies
Sweatshirts, once an inherent part of gyms and workout routines, are fast becoming a symbol of personal style and self-expression throughout the world. While these hooded garments have been in use since the late 1930s, they have been successful...
Fashion
Men’s Western Wear Market evolving rapidly in India
The Indian apparel industry has traditionally been largely driven by women; it was always the women who were more inclined towards fashion trends. Men’s purchases were need based. However, the tables have turned now as an increasing number of...
Fashion
Denim at the forefront of the western wear revolution in India
Denim is a legend in itself. It’s the world’s favourite blue fabric and has an iconic history. Over the years, denim has single-handedly revolutionised the western wear market around the globe. In India too, while western wear was somewhat...
Fashion
The changing preferences of men’s denim in India
What could be more masculine than a pair of jeans? Sturdy, utilitarian and yet classically stylish, over the last century denim has become the new ‘trousers’ of choice for men around the world. It’s surprising though, how a simple...
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Latest News
Macho Sporto introduces Sidharth Malhotra as its new brand ambassador
The campaign involves a TVC showing Sidharth Malhotra being impressed by a girl making the first moveNew Delhi: JG...
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