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Vijay Sales

Consumer Durables & IT

Croma opens 58 outlets in 6 months

Sanya Arora -
Croma retails more than 16,000 products from over 550 brands at 370+ stores across 100+ cities in India New Delhi: Tata-owned Consumer durables and electronics (CDE) retail chain Croma has been on an expansion spree this year. Just six months into...
Big Grid

Here’s how retailers are wooing consumers on Valentine’s Day

Anagha R Ratna and Nehal Gautam -
From International e-commerce giants to small D2C start-ups, retailers are giving out unique offers and positioning their brands as a one-stop destination for Valentine’s Day gifts and celebrations By Nehal Gautam and Anagha R Ratna Bengaluru: There are a number of...
Retail

‘Opening of shops on odd-even basis can contribute sales turnover of at least Rs 2,000 cr within next 50 days for ACs and Refrigerators’

Indiaretailing Bureau -
With almost 60 percent of the peak sales season for ACs and Refrigerators gone, retailers of cooling products in Delhi have lost over Rs 3,000 crore business amid the extended lockdown. Group of top retailers and distributors of electronics and...
Food

Why retailers need to change the game from a product-centric to service-centric approach

Prof. Piyush Kumar Sinha -
Retailers need to find new business models and performance matrices different from GMV (Gross Merchandise Volume) and scale. The ever-changing customer expectations and reducing differentiation in terms of products and range would require retailers to compete on customer service,...
Retail

GST impact: Customers benefit as retailers get busy clearing stocks

IANS -
With less than 10 days to go for the biggest indirect tax reform to take effect, retailers are rushing to clear their stocks by offering huge discounts ranging from around 30 per cent to 60 per cent. Retailers said the...
Consumer Durables & IT

How CDIT retailers influence shopping behaviour

Sheetal Choksi & Sharmila Cirvante -
While focusing on growing a profitable chain of CDIT (Consumer Durables and IT) product stores, brick-and- mortar retailers often struggle to keep pace with the evolving purchase journey of their customers. With the rapid rise of online options which...
In Conversation

Expect a bumper Diwali sale this year: MD Vijay Sales, Nilesh Gupta

Mehak Sharma -
With the festive season around the corner, one of India's largest electronics and consumer durable retailers, Vijay Sales is buoyant about high consumer demand this year and claims that it is going to be one of the best festive seasons for the...
Retail

How online and offline players are gearing up for Diwali sales

Charu Lamba -
The festive season, which is almost upon us, is the most important one yet for Indian e-commerce firms. E-commerce players – who in 2014 queered the pitch for brick-and-mortar retailers with the latter witnessing the slowest festive season sales – are...
Retail

This Diwali, offline retailers attracting consumers with offers, inventory & marketing

Mehak Sharma -
Even as e-commerce companies have been hard hit by market realities this year, their discounting game drastically lowered, top offline retailers in India are buoyant about high consumer demand this Diwali. The new FDI norms have caused quite the shift this...
Retail

The Year of Happy Customer

Indiaretailing Bureau -
It was a very happy year indeed for the Indian consumer 2014 was the year when what we were hearing about actually happened. And if someone is truly happy about how things happened last year it is the Indian...
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Latest News

Fashion & LifestyleAnagha R Ratna -

Reliance to bring fashion brands Sandro and Maje in India

Both brands will open their first retail stores in the country in 2024 Bengaluru: Reliance Brands Ltd (RBL), the retail arm...
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