Sheetal Choksi & Sharmila Cirvante
Top 5 retail digital marketing strategies
It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want....
Top 5 Trends in Retail Digital Marketing
It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want....
The power of consumer experience
The retail industry accounts for 10 per cent of India’s GDP and 8 per cent of the employment. It is expected to grow from...
The 10 retail technology showstoppers
The technology collective is breaking new ground and transforming every aspect of the retail environment. The alchemy of data is here to rule and...
The 9 Must-Dos: How private labels can stay relevant to consumers and retailers
In today’s dynamic world where consumers seem to be shaping choices, private labels have comfortably entrenched themselves in shoppers' hearts. The advent of online...
How private labels have grown to become individual entities of their...
When retail started its ascent in India, consumers were thrilled by the advent of brands they had only seen or read about. Some of...
The tipping point of luxury retail in India: An indepth study
India’s luxury retail market is growing at a phenomenal pace. What will be its tipping point that will enable it overtake the Chinese market?...
How CDIT retailers influence shopping behaviour
While focusing on growing a profitable chain of CDIT (Consumer Durables and IT) product stores, brick-and- mortar retailers often struggle to keep pace with...
How Domino’s and McDonald’s built the pizza and burger culture in...
Savvy retailers know that maximizing profits means smart marketing; This article captures two of the most well-known case studies in Quick Service Restaurants –...
8 marketing ideas that revolutionized retail in India
Retail, by definition, has lived many lives. From the familiar brick-and-mortar to the boundary-less e-commerce, each aspires to outlive its competitors by inspiring a...
