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Tata Cliq Palette

A Brand-first, Omnichannel Strategy is Our Key Differentiator: Gopal Asthana, Tata CLiQ

Gopal Asthana, Chief Executive Officer, Tata CLiQ on the brand’s strategies, approach to technology, personalisation, sustainability and more Fashion & Lifestyle e-commerce platform Tata CLiQ by Tata Group has come a long way since it started in 2016 as a...

The Growing Chemistry Between D2C Brands and Shopping Centres

Looking at the success of D2C brands that have made a noticeable splash in the offline space, it is hard to ignore the success story of Nykaa, Pepperfry, Firstcry etc. From the new age standalone brands, we have the...

Getting All the Clicks Right – The Dynamics of Tata CLiQ

With a strong market presence covering practically each category in retail – from fashion, luxury, beauty to home décor, Tata CLiQ leads the way with its strong commitment to customer satisfaction. Its omnichannel approach has been well received by...

6 digital-first brands that went physical

These offline brands took the offline route to expand and reach a wider customer base Mumbai: While online offers convenience, offline offers experience and today’s consumers want both, compelling several digital-first brands to transition into the physical world. According to a 2022...

Tata CLiQ Palette first store amalgamates technology with beauty

From AR-led makeup trials and skin analyzer mirrors to personalized engravings on products, the store uses the latest technologies to offer a differentiated, personalized experience Mumbai: Tata CLiQ Palette, from the house of Tata, officially announced the grand opening of its...
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Big Basket partners with Tanishq and MMTC-PAMP

Big Basket, a Tata Enterprise, offers fresh fruits, vegetables, pulses and other groceries New Delhi: Online grocery platform Big Basket...
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