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Supam Maheshwari

Babycare brand FirstCry opens outlet in Rajasthan

The latest FirstCry outlet is located in the Pali district of Rajasthan Mumbai: Baby care brand, FirstCry has been on an offline expansion spree. It has opened three outlets in a span of a week. The latest store is at...

E-tailers look to bridge the gap between online, offline worlds

America's e-commerce giant, Amazon, got its start as an online bookseller in 1994, and now after over two decades, the e-commerce major has decided to blur the lines between online and offline world with its first-ever brick-and-mortar retail store...

The O2O Retail Model: Will the reverse strategy work?

"Shopping is as much an experiential occasion, as it is a transaction comprising products and money. It is a social participative activity, which is not replicable to the same degree by online social sharing of browsed products, wishlists and...

First Cry Plans to Open 400 Stores by 2017

A hybrid model has worked wonders for Firstcry.com, Asia’s largest online baby and kid’s store. Incepted in 2010, it has grown rapidly, both online and offline. With over 100 stores in its physical store network, the company plans to...

Firstcry expands with digital kiosk innovation

Firstcry.com, Asia’s largest online baby products portal has announced that it has now got 100 franchisees on board. As part of the vision to create the ultimate parenting eco-system in India, Firstcry now has a presence across Tier I,...

“We at FirstCry believe in creating a seamless experience for the customer “

Supam Maheshwari, CEO and Founder at Firstcry.com talks about  creating a seamless experience  by integrating both formats: online and offline.How do you see overall e-commerce market in India? How much growth you have scaled in last couple of your...
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We want to build Snitch as the Zara of India: Founder Siddharth Dungarwal

The brand, which runs with the tagline of ‘Made in India for the World’, grew over 150% in the...
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