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Sonam Kapoor

Celebrity brands that failed to deliver a blockbuster performance

While the association with a celebrity can bring initial buzz and attention to a brand, sustaining and growing in the retail space demands much more Mumbai: Kylie Jenner, rapper Kanye West, singer Rihanna, and basketball legend Michael Jordan among others...

Victoria’s Secret opens its second store in India

The second Victoria’s Secret store is at Ambience Mall, Vasant Kunj in New Delhi. Its first store opened at Phoenix Palladium Mall in Mumbai in SeptemberNew Delhi: American lingerie, clothing and beauty retailer Victoria’s Secret opened its second store in India...

How grand brand launches pave way for a successful retail journey

Imagine a brand achieving a sale amounting to Rs 5 crore in just 12 hours from its launch. No, we are most certainly not making this up. This happened at Phoenix Marketcity, Bengaluru. The brand in discussion here is...

The Arrival of Indian Celebrity Fashion Brands

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better than the celebrities do? Forever in public glare, celebs are considered the perennial style icons. Like us mortals, they just...

Rheson is not just a celebrity label: Sonam Kapoor

Actress Sonam Kapoor says that Rheson, a fashion label that she owns along with her producer sister Rhea, is not just a celebrity label but a high-street fashion brand by two sisters who happen to be in the Indian...

Sonam, Rhea Kapoor's clothing brand to be launched on May 12

Actress Sonam Kapoor has announced that sister Rhea Kapoor and her clothing brand, Rheson, will launch on May 12. "Finally it's here! So excited to share what Rhea Kapoor and I have been working on. Our very own clothing brand...

'India is world's fastest growing e-commerce nation'

Leading global credit card company, Mastercard has identified India as one of the 'fastest' growing e-commerce nations in the world, saying it plans to increase its investments in the country. The credit card company claims it has already grown by...

Designer Raghavendra Rathore launches flagship store in Hyderabad

Designer Raghavendra Rathore opened his eponymous designer store with the latest menswear collection at Road No. 10, Banjara Hills in Hyderabad. To grace the occasion Bollywood Fashion Icon Sonam Kapoor inaugurated the store. Known best for his patented Jodhpuri Bandhgala, the...

Katrina Kaif won't renew contract as L'Oreal Paris ambassador

Bollywood actress Katrina Kaif and beauty brand L'Oréal Paris have mutually agreed not to renew their present contract, to avoid any conflict of interest with her new beauty retail venture. "I have a great relationship with L'Oréal Paris and will...

Sonam Kapoor is Kalyan Jewellers' brand ambassador

Jewellery retail chain Kalyan Jewellers has signed a deal with Bollywood actor Sonam Kapoor, making her the national brand ambassador. Kalyan Jewellers released a statement that read: "Sonam Kapoor will endorse Kalyan's exquisite range of gold and diamond jewellery. Sonam...
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Being Human Clothing receives 5 awards at IFF 2024

The event also awarded brands such as Rare Rabbit, Tommy Hilfiger Vero Moda, Mini Klub and United Colors of...
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