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'India is world's fastest growing e-commerce nation'

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Leading global credit card company, Mastercard has identified India as one of the ‘fastest’ growing e-commerce nations in the world, saying it plans to increase its investments in the country. The credit card company claims it has already grown by 30 per cent in the last two years.
“India is one of the top priorities in the region. We have increased our investments in India by over 30 per cent in the last two years and we are going to increase it even more,” Senior Vice-President of Marketing for Asia Pacific at Mastercard, Sam Ahmed, told PTI.
Ahmed indicated that the company’s investment plans were in line with the Indian Government’s ‘Digital India’ initiative and would help Indian consumers in digital payments in their daily lives.
He further told PTI, the company was looking at a number of digital payment innovations which were to be launched in India in future including face recognition, Masterpass and other online payment methods.
Ahmed said, mobile penetration in India was the highest and termed it as the key to get the users’ access to such digital payment innovations.
Commenting on the flow of investments in India, Ahmed was quoted by PTI as saying, the company was keen to support the digitization move to help consumers understand about it.
The investments will also be channelized towards the digital and e-commerce engine giving consumers what they need. we are planning to do this by partnering with small businesses and merchants and outbound travellers, he was further quoted by PTI.
The company is eyeing to tap movie launches and sponsoring local sports as a part of its marketing campaigns.
“Movies are such a passion in India. The area we are looking at is movie launches,” Ahmed told PTI.
Currently, the company has veteran Bollywood actor Anil Kapoor and his daughter Sonam Kapoor as its Brand ambassadors.

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