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WhatsApp: D2C’s favourite customer acquisition tool

WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands to capture potential customers' attention WhatsApp, with over 2 billion users globally, has come a long...

Social commerce platform for fresh produce, Otipy, eyes $10M funding in 2021

Community group buying is revolutionising the grocery e-commerce space in China. Disruptive brands like Furong Xingsheng and Nice Tuan are garnering major traction by cracking the long-standing conundrum around e-commerce for fresh produce and have raised multi-millions in funding...

Restructuring operations as fashion retail revives

‘Hope is like a miracle that gives you a new tomorrow’. Hope, to wake up each day, a little further from the standstill, to crawl, walk or tread in search of a better future is what the new normal...

Social commerce in India may touch $7bn by 2025: RedSeer Report

Social commerce in the country is poised to touch up to USD 7 billion (around Rs 51,703 cr) in GMV by 2025 as the number of online shoppers - especially from tier II cities and beyond - continues to rise, a report by RedSeer Consulting said...

How women are making it big in retail via WhatsApp-based social commerce 

Social commerce is not a new concept in the country major chunk of social commerce existed only in the fashion, beauty, and retail industries. Today, social commerce is gaining popularity for one of the fundamental aspects of life –...
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Madras Mandi to open 20 new stores in Chennai

It is aiming for a presence in every neighbourhood and eventually expanding to tier 2 cities in the SouthBengaluru:...
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