Smaaash

No mall today can afford to operate in isolation and just be a ‘shopping’ destination. They are transforming into community spaces, bringing to the discerning consumer the best of brands, food, and entertainment. They’re hubs where people go to rejuvenate, socialise and entertain.Here...

Pushpa Bector is Executive Vice President and Head – DLF Premium Malls, which comprises of five properties across Delhi NCR and Chandigarh namely, DLF Mall of India, India’s first and largest destination mall, DLF Promenade, DLF Place, DLF CyberHub,...

The idea of adding major Family Entertainment Centres (FEC) has in malls been gaining popularity rapidly over the last few years. Several new malls have been constructed around the country, with substantial square footage allocated to FECs. They substantially...

Glamour and Retail Celebrities have long shared a relation with brands, endorsing products to help them reach a wider consumer base and attract maximum eyeballs. While endorsements are still the most common way in which celebrities are connected to retail, many...