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Arvind Ltd. announces Dr Lakshyaraj Singh Mewar of Udaipur as Brand Ambassador

Dr Lakshyaraj Singh Mewar will be the brand ambassador for Arvind’s fabric brand PrimanteNew Delhi: Textile major Arvind Ltd. has announced Dr Lakshyaraj Singh Mewar of Udaipur as the brand ambassador for Primante, its premium suiting & shirting brand."We are...

Traditional Offerings, Modern Methods

Pune-based two-year-old ethnic wear brand, Pareha is employing new-age channels and strategies to win more customers and market shareNew Delhi: The ethnic wear market in India encompasses a diverse array of garments, including sarees, salwar suits, lehengas and kurta-pajamas....

TANEIRA opens its weavershala in Sirumugai

The initiative by Taneria is aimed at modernising the southern silk weaving techniques and preserving traditional methods of hand-weaving for the future generations Coimbatore: Taneira, from the stable of Tata group, has opened its 'Weavershala' in Sirumugai near here, the company...

Govt of India pumps Rs 690 crore to increase silk production

To counter China's growing silk production, the Government of India has pumped in Rs 690 crore in 24 districts in the North East region, Central Silk Board (CSB) chairman K M Hanumantharayappa said. "Under North East Region Textile Promotion Scheme...

New store formats and home furnishings from Nalli

Targeting high-end sari buyers, Chennai-based Nalli Silks has introduced a new format of stores called Nalli Next. The stores will retail the entire Nalli collection of saris along with bridal, corporate, casual and party wear for women.The company is...
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6 ways in which D2C Brands are redefining physical stores

From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar storesIn recent years,...
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