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Rajat Wahi

Retailtainment, convenience to redefine India’s consumer retail story: Deloitte

Deloitte India has unveiled the 2021 edition of the report 'Know your consumer – What you see is what you get' at Retail Leadership Summit (RLS) organized by Retail Association of India (RAI), highlighting key trends that will drive...

Retailers hopeful of achieving ~85% pre-COVID sales by June 2021

With an epic battle of billionaires for supremacy in one of the world's most prolific markets and a pandemic-propelled surge in online shopping in the background, India's nearly trillion-dollar retail market is hoping to touch 85 per cent of...

'Unconventional, agile and tech-driven strategies to help reboot consumer industry'

The COVID-19 pandemic had brought about a paradigm shift in consumer behaviour and brands would need to adapt to this change by rebooting their businesses and adopting a 'phygital' approach with omnichannel presence to capitalise in the new environment,...

India’s apparel market to reach US$ 85 bn by 2021: India Business of Fashion Report

India's apparel market is expected to grow at nearly 11 percent to reach US$ 85 billion by 2021, according to the India Business of Fashion Report released on Tuesday.The estimates are part of a study by Rajat Wahi, Partner,...

Price points pave way for influencers to draw customers

“Attractive and heavy discounts and offers are no longer the top factors that draw the evolving Indian consumer into online and offline purchase as social media influencers and rising preferences for quicker turnaround of new products have redefined the...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...

Liberalised FDI norm in single brand retail draws mixed reactions

The Union cabinet's approval of 100 per cent Foreign Direct Investment (FDI) in single brand retail on Wednesday drew mixed reactions with industry observers lauding the move while traders' bodies opposed it as "a serious matter for small businesses"."This...

Indian retail may almost double by 2021: Report

Indian retail industry, growing at 10 per cent, may almost double to Rs 85 trillion (lakh crore) by 2021 steered by consumer data and technology disruptions, says a joint report by Ficci and Deloitte. According to the report, consumer data...

Healthy and Not so Healthy Snacking

Much before the era of globalisation, 73 year old biscuit pioneer Parle G positioned itself around ‘Swaad bhare, Shakti bhare, Parle-G’ Glucose biscuits and one of the first to have Indian superman Shaktimaan as its endorser. All this to...

Faces to roll out in Middle East, Africa

Canada-based cosmetic brand Faces will get its roadmap to African and Middle East markets soon through Kishore Biyani-led Future Group. Future Group, which has acquired around 70 per cent stake last year in Faces Cosmetics through Future Capital —...
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Max Fashion launches new youth centric brand ‘Urban’

The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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