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PAYBACK

Payback partners with Archies to expand its reach in gifting space

Payback, India’s largest multi-brand loyalty program has partnered with Archies, the all-time popular gifting brand in the country to expand its offerings into gifting category. This association will help Archies customers to earn and redeem Payback points at more...

Trends in retail and loyalty to look forward to in 2017

The Indian retail industry has undergone a paradigm shift from a product-oriented industry to a more marketing focused industry with the 'customer' taking center stage. The customer today is spoilt for choice owing to diverse factors like multiple brand...

Voylla, Rare Rabbit partner with PAYBACK to counter note ban with loyalty benefits

Three fledgling e-commerce start-ups - Voylla, Rare Rabbit, and Wandertrails have partnered with multi-brand loyalty program PAYBACK to expand into emerging sectors like fashion jewelry, men’s premium clothing and experiential travel - sectors which have been witnessing growth in recent times. The move...

Expert Opinion: Online retail scenario in India

The Indian retail industry has come of age and has emerged as one of the most dynamic industries in the world. Accounting for over 10 per cent of the country’s Gross Domestic Product (GDP) and approximately 8 per cent of the employment, it...

PAYBACK's Gaurav Khurana on why loyalty programs work in India

Gifts! Who does not like receiving gifts? In retail, the moment you reward your customer with a freebie or a gift, chances are you shall be tying him down to your brand for a good amount of time, or,...

Gaurav Khurana, Chief Marketing Officer and Head of Online & Affiliate Business, PAYBACK

Gaurav Khurana Chief Marketing Officer and Head of Online & Affiliate Business PAYBACK As a Chief Marketing Officer and Head of Online & Affiliate Business at PAYBACK India, Gaurav Khurana plays the role of a brand custodian who is responsible for driving...

The energy-efficient route to enhancing foodservice kitchens' productivity

Contemporary kitchens are like culinary playgrounds for chefs providing them with a series of top-of-the-line peak experiences and performance-enhancing capabilities. A large part of the credit for this delightful state-of-affairs goes to improvements in the quality, productivity and efficiency...

Payback Enhances Online Shopping Experience with ‘Shop Online’

Multi-brand loyalty program Payback has enhanced its online shopping experience with "Shop Online," a platform where customers can shop from a range of products including mobiles, music, games, computers, cameras, kitchen and home appliances, personal care products, gadgets, accessories,...
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Latest News

D2C brand The Clownfish to achieve 100% CAGR by 2025: Co-founder Kushal Bhansali

The company aims to grow 2 times year-on-year (YoY) across the categories of bags and rainwear in the next...
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