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Payback Enhances Online Shopping Experience with ‘Shop Online’

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Multi-brand loyalty program Payback has enhanced its online shopping experience with “Shop Online,” a platform where customers can shop from a range of products including mobiles, music, games, computers, cameras, kitchen and home appliances, personal care products, gadgets, accessories, apparel, footwear and fashion accessories and books from over 200 leading online shopping portals of the country.

The enhanced ‘Shop Online’ interface will ease customers’ shopping experience by offering a comparison of the best deals across various online players. Payback recently entered into a partnership with Amazon, who is also a part of the ‘Shop Online’ platform. Some of the other leading online players like Flipkart, ebay, Jabong and Myntra are already a part of the platform.

Commenting on the initiative, Rahul Rana, CEO Payback India, said: “With Payback, Shopping is rewarding. Our aim is to delight customers and ensure they earn while they shop online. As a result of our partnerships with leading online players, we are able to offer an entire range of lifestyle products on the ‘Shop Online’ portal.”

Present in over 100 locations, 3,000 points of sale across cities in India, Payback partner brands are spread across retail and entertainment amongst others and includes brands such as Planet M, Big Bazaar, Food Bazaar, fashion@BigBazaar (fbb), FoodHall, Pantaloons, Central, e zone, Home Town, Brand Factory,,, and eBay.

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