The Indian retail industry has undergone a paradigm shift from a product-oriented industry to a more marketing focused industry with the 'customer' taking center stage. The customer today is spoilt for choice owing to diverse factors like multiple brand...
The Indian retail industry has come of age and has emerged as one of the most dynamic industries in the world. Accounting for over 10 per cent of the country’s Gross Domestic Product (GDP) and approximately 8 per cent of the employment, it...