Navin Joshua

Uniformity, product availability, customer understanding and last-mile logistics are the factors which determine the success of an omnichannel experienceNew Delhi: Fashion brands in India consider uniformity across channels, understanding customers, products and last-mile delivery to be the key factors that...

In addition to growth in sales, the Apparel Group was also able to achieve 12-14% increase in ‘add to cart’ rate, among other benefits, thanks to finding the right tech-implementation partner New Delhi: Covid-19 compelled several companies to turn their focus...

House of Chikankari, Plum Goodness, Accessorize London, Lavie and T.A.C among the those felicitated at IMAGES India D2C Awards 2023  Mumbai: The second edition of the highly anticipated India D2C Summit and Awards 2023 (D2C 2023) presented by DHL...

The pandemic brought with itself a range of concerns for all of us across the globe. A humanitarian crisis and economic slump struck the world and threw all of us in a state of destitution and uncertainty. As countries...

In simple words, pull marketing is an approach that marketers use to draw customers to a brand through search engine optimization (SEO) and other non-intrusive methods. With the pandemic, social distancing became the call of the day and push...

E-commerce business is on a growth path and is set to achieve almost 265% growth by 2021. Experts are predicting that what was a $1.3 trillion industry in 2014 to is going to be a $4.9 trillion industry by...