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Nathasha AR Kumar

Retail 2020: Technology & sustainability will drive Indian retail

The retail ecosystem in India is at the forefront of change. The year 2019 has been an interesting year for Indian retail – it is undergoing a sea of transformation, experiencing exponential growth, expanding not just in major cities...

Lessons To Learn: Best and worst decisions of fashion CEOs

In a world where customers are shifting a significant portion of their purchases from offline to mobile and online channels, the mantra for retailers is to embrace the change and capitalise on the virtues of digital commerce while maintaining...

Online 2 Offline: Connected commerce transforms the way fashion customers shop

The Indian e-commerce industry has been on an upward growth trajectory and is expected to surpass USA to become the second largest e-commerce market in the world by 2034, as per an IBEF Report. Online retail is continuing to...

Expert Tips: 6 fashion retailers on how to service Gen Z

The retail industry in India is gradually maturing and going towards the next wave of evolution. For the consumer of today, shopping is no longer just walking into a store and buying a specific product. Shopping is an experience,...

Nathasha AR Kumar, Founder and CEO, Vajor.com

Nathasha AR Kumar                                                                    Founder & CEO...

Vajor forays into menswear segment; eyes 10-12 new outlets in FY19-20

Vajor, a youthful brand which was created solely to bridge the gap between run of the mill read-yto-wear and high fashion, has come a long way since its inception in 2014. The brand, apart from foraying into new categories,...

17 women entrepreneurs shaping India’s fashion retail sector

Today, a woman’s role in society has far transcended that of a homemaker; she is now a primary decision maker, able and skilled worker.In a country riddled with gender stereotypes, here is a look at women entrepreneurs who are...

Vajor opens its outlet in Delhi

Vajor has announced the launch of its Vajor Store at The Ambience Mall, Vasant Kunj in New Delhi.The stores are a physical render of the Vajor website, clean, fuss-free, effortless to browse, equipped with the most coveted modern bohemian...

The Young Guns of Retail: Surging ahead with guts and gumption

Retail is such a dynamic and disruptive industry, that a good CEO needs to exhibit traits of intensity, impatience and an eagerness to move forward to stay on top of the retail game. We met a talented team of...

Sustainability is the core strand of Vajor: Nathasha AR Kumar

Vajor is a refreshing break from the monotony of this industry. A youthful brand created solely to bridge the gap between run of the mill ready-to-wear and high fashion, the brand aims to build a community of independent, mature...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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