Mahendra Singh Dhoni will be the leading face of the brand’s marketing campaigns alongside film industry icons – Vijay Deverakonda, Kiara Advani and Vicky Kaushal
New Delhi: Homegrown wearable and audio brand, Fire-Boltt has appointed cricketer Mahendra Singh Dhoni as its...
Having aggressively expanded its presence to developed sporting nations beyond India, leading active sportswear and lifestyle brand under the banner of Rhiti Group, SEVEN by MS Dhoni has consolidated its presence as India’s first home-grown global sportswear brand.
In line...
Chocolate maker Mars Wrigley Confectionery said it has appointed Indian cricketer MS Dhoni as brand ambassador of popular chocolate Snickers.
The chocolate's association with the former Indian cricket captain kickstarts with a new 30 seconds television commercial, the company said...
Glamour and Retail
Celebrities have long shared a relation with brands, endorsing products to help them reach a wider consumer base and attract maximum eyeballs. While endorsements are still the most common way in which celebrities are connected to retail, many...
Lava International, the local handset maker, has roped in cricketer MS Dhoni as their new brand ambassador.
As Lava aims to strengthen it's brand in India, the captain of the Indian cricket team will be the new face of Lava's...
Titan Industries (TIL) plans to tap the rural and semi-urban markets with its Sonata brand of watches, company officials said while launching new designs of its 'Super Fibre' range recently. "Nearly...
FMCG major Dabur India has entered into a strategic character licensing deal with Disney Consumer Products (DCP) to promote its Dabur honey squeeze packs. As part of the deal, Disney characters Winnie the Pooh will feature on all honey...
Reebok India, today, has launched its first cricket and other sports equipment store in New Delhi. The 2,200 square feet outlet will house all kinds of sports equipment including apparel and footwear.
The store will display a range of authentic...
Though the Kolkata Knight Riders team is disappointing its fans in the Indian Premiere League (IPL), the team’s merchandise, sponsored by sportswear brand Reebok, has earned a good fan following. The company has planned to launch Reebok Knight Riders...