Google News

Dabur to feature Disney characters for next honey ad

Must Read

FMCG major Dabur India has entered into a strategic character licensing deal with Disney Consumer Products (DCP) to promote its Dabur honey squeeze packs. As part of the deal, Disney characters Winnie the Pooh will feature on all honey packs, reports ET.

“The tie-up will boost consumption of healthy foods such as honey among kids,” quoted KK Rajesh, executive VP, marketing healthcare, Dabur India on the report.

Currently, for similar such campaigns, Dabur has been featuring Bollywood star Amitabh Bachchan and cricket captain MS Dhoni.

— IndiaRetailing Bureau

Latest News

Curtain Raiser: India Food Forum 2023

More than 300 speakers, 700 brands and companies convene at the biggest B2B food intelligence event of the year....

Login to your account below

Fill the forms bellow to register

Retrieve your password

Please enter your username or email address to reset your password.