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Mojostar

The swing towards casual wear

Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners. Be it interpersonal relations, lifestyles, careers and job roles etc. this trend is visible all across. The new generation is...

Tracking the dynamics of India’s gym wear market

Whether or not one shows dedication in maintaining their gym routine is debatable, but it is an undeniable fact that gyms are doing well when it comes to their membership registers being filled. India’s waking up to being healthy...

From Office-to-Crossfit: Brands actively tap the activewear market in India

Activewear is one a one of the fastest growing segment in the apparel market. With the growing focus on health and wellness, as well as the rising awareness of lifestyle concerns, people are getting more conscious about their fitness...

Jacqueline Fernandez comes up with active wear label Just F

Bollywood actress Jacqueline Fernandez has come up with active wear brand Just F that she co-owns with Mojostar. It will be exclusively available on Amazon Fashion.Just F will be available on Amazon Fashion for pre-booking on July 16 on...

Mojostar and Jacqueline Fernandez join forces to launch brand Just F

With an aim to bring the ‘F’ factor back into feminine fitness, Mojostar has recently joined forces with leading Bollywood superstar Jacqueline Fernandez to launch Just F, a female-only fitness and fashion brand.The launch of Just F marks the...

Tiger Shroff makes entry into active lifestyle business; introduces brand PROWL

In an industry-shaping move Tiger Shroff unveiled a new active lifestyle brand called PROWL. The brand is jointly created and owned by Tiger Shroff and Mojostar. This is the first brand launch, for Mojostar, which is creating a house...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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