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Shopping centres transform into smart, Omnichannel platforms in the new normal

Shopping centres transform into smart, Omnichannel platforms in the new normal

The concept of cross-channel content strategy that retail companies use to improve their user experience and foster deeper relationships...
Creaticity launches first-of-its-kind phygital furniture and decor mall

Creaticity goes phygital

Everyone is getting used to the new normal. This means work cannot stop, shopping cannot stop and making homes...
How malls are redefining shopping experiences in the next normal

How malls are redefining shopping experiences in the next normal

The Shopping Centre industry all over the world is a catalyst of organised retail and a major contributor to...

Malls embrace Phy-gital retail to add value to the customer’s journey

The dynamics of the retail industry are rapidly changing globally. The world has seen a transition in the way...
Food Courts: The new shopping centre anchors

Food Courts: The new shopping centre anchors

What brings a shopper to malls? Great brands, excellent ambience, family entertainment zones? While it’s true that all of...
Technology: Opening new avenues for shopping centres

Technology: Opening new avenues for shopping centres

The dynamics of the Indian retail industry are rapidly changing post liberalisation. The industry, which was once dominated by...

FECs come into play as Tier-II malls turn community hubs

Tier II and tier III cities are undoubtedly the future growth engines of the country. The rise in internet...

FECs: Helping malls transform from mere shopping centres into socialscapes

Shopping centres are traditional destinations for families. Such is the growing mall culture in India that 34 new shopping...
Creaticity: Pune’s new creative living campus

Creaticity: Pune’s new creative living campus

Creaticity Mall is now Phygital. The campus boasts of pleasing indoor shopping arenas, inviting outdoorsy high streets, quirky event...
The All New Creaticity: F&B, entertainment added to existing home & interiors portfolio

The All New Creaticity: F&B, entertainment added to existing home &...

The overarching goal of a brand transformation is to elevate the brand above ‘features and functions. Re-branding allows a...