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Analysis: The men’s innerwear domestic market

Innerwear is no longer a basic need. Earlier it was all about giving shape to the human form as...
The changing dynamics of the men's innerwear market in India

The changing dynamics of the men’s innerwear market in India

This is what the typical innerwear buying behavior of the average Indian male is like – men will spend...
Sports Innerwear: Next-gen growth engine for the innerwear segment

Sports Innerwear: Next-gen growth engine for the innerwear segment

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in...
Retail Touchpoints: Threat or Opportunity?

Retail Touchpoints: Threat or Opportunity?

As a consumer, we often hear news about dying retail brands that we no longer care anymore. For me...
GST impact: HUL extends tax benefits to consumers

GST impact: HUL extends tax benefits to consumers

FMCG major HUL has reduced the prices of some of its detergents and soaps, extending the tax benefits the...
Selling to 10 million grocers in India

Cracking the challenge of selling to 10 million grocers in India

Selling is as old as the hills. It started with Eve persuading Adam to eat the forbidden apple. This ancient...

Eco-friendly kits for Man Utd by Nike

The new Manchester United club kits, by sportswear brand Nike, showcase a new design approach intended to maximize performance...