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FMCG makers expect sustained recovery in volume and margins with price reduction in FY24

FMCG companies are chasing volume growth again after a gap of a few quarters, offering higher grammage and price cuts thanks to inflationary pressuresNew Delhi: Encouraged by volume growth, margin improvement and recovery in rural sales, India's top fast-moving consumer...

Sports Innerwear: Next-gen growth engine for the innerwear segment

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments...

Analysis: The men’s innerwear domestic market

Innerwear is no longer a basic need. Earlier it was all about giving shape to the human form as per global and popular standards of physique and human structure. Innerwear is now about intimacy, security and comfort. It has...

The changing dynamics of the men’s innerwear market in India

This is what the typical innerwear buying behavior of the average Indian male is like – men will spend time to pick out a shirt or a trouser at a retail outlet. On the way to the billing counter,...

Retail Touchpoints: Threat or Opportunity?

As a consumer, we often hear news about dying retail brands that we no longer care anymore. For me is not just about the brand and its history that is disappearing, but those people who decided to start that...

GST impact: HUL extends tax benefits to consumers

FMCG major HUL has reduced the prices of some of its detergents and soaps, extending the tax benefits the company has got under the GST regime to consumers. According to a PTI report: The company has slashed the price of...

Cracking the challenge of selling to 10 million grocers in India

Selling is as old as the hills. It started with Eve persuading Adam to eat the forbidden apple. This ancient art, at first so simple, has turned into something complex in a complicated country like India. In India, selling is a...

Eco-friendly kits for Man Utd by Nike

The new Manchester United club kits, by sportswear brand Nike, showcase a new design approach intended to maximize performance while minimizing environmental impact. The kits highlight Manchester United’s unique heritage with traditional graphics, while incorporating lightweight design and recycled...
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How the activewear brand Tego is winning over customers

Tego’s revenue has grown in triple digits every year and it is looking for the right institutional or strategic...
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