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Harish Bijoor

‘Shoppers’ data with Alibaba, Amazon key to supply management’

Shoppers' data with e-commerce giants such as Alibaba, Amazon and Flipkart are fast proving to be the key to reducing inventories in the supply chain.Hangzhou-headquartered Alibaba sees the new age production getting integrated with front-end data held by retailers.Underscoring...

Retailers offer deep discounts to clear piled up inventory

The festival season discount is back, but what would cheer the shoppers more this time are the sharper discounts offered by retailers across categories -- from kitchenware and electronic items to apparels -- to clear off the inventory.While offline...

Retail costs involved in brand building

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Building a brand and executing a successful retail strategy for it is the top most concern of all...

South Indian customers more brand loyal than other buyers in India

India Retail Forum (IRF), India's largest retail intelligence event, hosted the second edition of the South India Retail Summit (SIRS) yesterday at the ITC Gardenia, Bengaluru. Comprising a day-long conference and exhibition, the event’s mission was to focus on 'Retail...

Images Fashion Awards Felicitates Most Admired Fashion Brands, Retailers & Design Concepts

A glittering ceremony in recognition of fashion retail excellence was hosted by Neha Dhupia Arvind Lifestyle Brands Ltd. wins Images Fashion Company of the Year award Vero Moda Marquee the Most Admired Fashion Brand Launch Allen Solly, UCB, Tommy, Puma…other winners at...

Benetton, Tommy Hilfiger and Puma become IFA serial winners

The 15th edition of India Fashion Forum celebrated the biggest night of the Indian business of fashion felicitating its outstanding achievements in great style at the Images Fashion Awards (IFA 2015) on 19th March at the Bombay Convention and...

Creating compelling brand experiences, meet Harish Bijoor, brand expert at IRF 2014 to learn how to create customer’s emotional connect with your brand

A segment of consumers specifically believe that only 5 percent of brands make their lives notably better and wouldn't be bothered if 92 percent of brands disappeared entirely. So how can your brand be among those top 5 percent....

Hybrid Model: A Fad or Market Reality

Retailing in India is not just about offline (brick-and-mortar) model or online (e-commerce). There is a huge gap between these two models that online retailers are trying to bridge by going hybrid – a fusion of online and offline...

Service loyalty alone can retain a customer!

“The only thing that can retain customers is not brand loyalty but service loyalty" said Harish Bijoor, CEO of Harish Bijoor Consults, addressing the session on "Consumerism and Retail Trends in East India" on the second day of East...

Future to charge royalty for use of group brand

Kishore Biyani’s Future group, which operates in financial services, insurance and organised retail, has decided to follow the Tata lead to put in place a master licence agreement for the use of the Future name, logo and trademarks by...
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Emerging Tier- 2 retail hotspots in North India

The report from CBRE South Asia states that the total retail stock in 14 tier-2 cities stood at 29...
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