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ethnic wear

Fashion & Lifestyle

Flipkart Fashion’s ethnic wear category crosses 6M shoppers in a year

Indiaretailing Bureau -
The core audience remains young, with nearly half of Flipkart’s ethnic wear buyers aged between 25–35 Bengaluru: Flipkart, India’s homegrown e-commerce marketplace, has witnessed over 6 million customers purchasing ethnic wear in the past year alone, with nearly 90% of...
In Focus

The future of ethnic wear: What’s next for India’s traditional fashion industry?

Vishal Pacheriwal -
The industry is being boosted by new designs, sustainable practices, and technology, placing India's fashion industry in a good position The Indian ethnic fashion industry is being given a new bright face by blending traditional designs with modern fashion to...
D2C

How D2C brand TrueBrowns is making Indian ethnic wear more inclusive, sustainable

IMAGES Group Research -
With a strong emphasis on inclusivity, the brand offers sizes up to 6XL, making fashion accessible to a diverse body spectrum TrueBrowns, founded in 2019 by Udita Bansal, is an Indian fashion brand that redefines urban-ethnic wear for women. With...
Fashion & Lifestyle

Manyavar-Mohey unveils its largest store in India

Indiaretailing Bureau -
Spread across over 25,000 sq.ft. of retail space, the flagship store is located in Tamil Nadu at T Nagar, Chennai Bengaluru: Kolkata-based ethnic wear retailer Vedant Fashions Ltd. has launched the largest combined store of its brands Manyavar and Mohey...
Fashion & Lifestyle

How Mohanlal Sons evolved into a dominant force in the Indian menswear sector

Indiaretailing Bureau -
Over the last 143 years, Mohanlal Sons has become synonymous with excellence in men’s fashion, having catered to royalty, dignitaries, and influential personalities Mohanlal Sons is one of the few century-old fashion brands thriving even today. Over the years, the...
Fashion & Lifestyle

Indian wear is going to become global and it will put Libas on the world map: Founder Sidhant Keshwani

Sandeep Kumar -
Sidhant Keshwani, founder and chief executive officer, D2C-first women’s fast fashion ethnic brand Libas on its largest store, offline expansion and international ambitions Launched in 2004, Delhi-based modern ethnic wear brand Libas has effectively leveraged digital platforms and D2C strategies...
Latest News

Libas opens largest store in Lajpat Nagar, Delhi 

Indiaretailing Bureau -
The new flagship bridal store is spread across five floors and is spread over 11,000 sq. ft. New Delhi: City-based fast fashion omnichannel ethnic wear brand Libas has launched its flagship bridal store in Lajpat Nagar. Spread across five floors...
Latest News

Tata Trent’s Samoh opens first store in Hyderabad

Indiaretailing Bureau -
Located in Venkatagiri, Jubilee Hills, the expansive 4,000 sq. ft. outlet is Samoh's fifth location nationwide Bengaluru: Ethnic wear brand Samoh, parented by Tata Group’s retail arm Trent Ltd. has launched its first flagship store in Hyderabad, the retailer said...
Latest News

Tata Trent’s Samoh opens second store in Bengaluru

Indiaretailing Bureau -
The new Samoh store is located at Jayanagar and is the brand’s fourth store in the country Bengaluru: Ethnic wear brand Samoh by Trent Ltd. has launched its second store in Bengaluru, located at Jayanagar, the retailer announced in a press...
Fashion & Lifestyle

Raymond to add over 100 stores of ethnic wear brand Ethnix by Raymond in FY25

PTI -
The company intends to fuel growth with 'Ethnix By Raymond' as it taps into the exponentially growing segment of ethnic wear in India New Delhi: Leading textile and fabric manufacturer Raymond has plans to add over 100 stores of its...
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Home Decor & FurnishingIndiaretailing Bureau -

Home furnishings brand OBEETEE launches new outlet in Ahmedabad

Located at Bodakdev, the new outlet is the only OBEETEE store to house its complete furniture range Bengaluru: Handcrafted carpets...
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