Desai Brothers Ltd

The changing landscape of food retailing in India

A joint report by National Restaurants Association of India and Technopak Advisors state that the foodservice market in India is projected to touch Rs 4.98 trillion by 2021. These are no small numbers as in 2016, the market was...

How will GST cookie crumble for retail?

Industry stalwarts share their views on how the retail industry will perform in the aftermath of GST roll-out and how the industry is gearing to face the initial hiccups arising from its implementation. What are retailers and producers doing to...

India Inc hails implementation of GST

The Goods and Services Tax (GST) is on schedule for implementation from July 1. Hailed as the biggest tax reform since India’s independence, GST will replace an array of central and state levies with a national sales tax, thereby...

Mother's Recipe to double sales from online, launches own e-store

Mother’s Recipe, the packaged food brand from Pune-based Desai Brothers, has launched its e-store. The company said it plans to double its sales from the online channel in about a year's time. From its own platform, the company will also...

More than skin deep: The beauty of packaging innovation

As many traditional marketers still continue to believe, getting seen is the first step in the journey to getting successful. Therefore, in comes packaging and the impact of first impressions. Unconventional, innovative packaging does not just make a product...

Post Elmac Agro acquisition, Mother’s Recipe eyes Rs 70 cr sales in East

With an aim to capture a larger market share in the Indian packaged food industry in the East, Pune based Desai Brothers Ltd(DBL), known for its pickle brand Mother’s Recipe, has recently acquired Kolkata based Elmac Agro Manufacturing Pvt....
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Latest News

Dunkin’ celebrates National Donut Day with ‘donuts at Rs 2’

The offer is available on six varieties of doughnuts at select Dunkin’ stores in Delhi/NCR and Dehradun until stocks...
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