David Beckham
Beauty & Wellness
David Beckham to launch L’Oreal men’s grooming products
David Beckham will launch 21 men's grooming products under the name House 99 on Feb 1 in the United Kingdom, exclusively at Harvey Nichols stores. male grooming products called House 99.This new product line is inspired by David Beckham's...
Fashion & Lifestyle
S T Dupont Introduces a Collection for Parisian Football Club
ST Dupont, the French luxury brand has created a new marvel in its collection, the Paris Saint-Germain.This is an exclusive line of products developed in the colours of the Parisian football club. It comprises of a Maxi Jet lighter, a...
Retail
SuperGroup and Reliance Brands join hands to bring Superdry to India
SuperGroup and Reliance Brands have entered a long-term franchise agreement to bring the British fashion brand Superdry to India. The brand offers T-shirts, jeans, sweaters, joggers, shirts, rugby shirts, polo shirts, bags, and accessories.Commenting on the association, Theo Karpathios,...
Beauty & Wellness
David Beckham launches Homme
British soccer player David Beckham is set to launch a new scent, David Beckham Homme, in September with Coty Beauty. “David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham...
Beauty & Wellness
Armani Code Sport – the new elegant fragrance for men
Giorgio Armani Parfums is diving back into the market with the introduction of Armani Code Sport, a new masculine fragrance and with it the designer Giorgio Armani has bypassed the usual sporty clichés, drawing inspiration instead from a cinematic...
Fashion & Lifestyle
Advertising 2010
Here is a rundown on what’s going to work in the world of fashion communication from this point on! And a little about what’s not working anymore... Let me start with a confession. For creative people Fashion Advertising is...
Fashion & Lifestyle
Brands fight it out on the FIFA field
Months before FIFA 2010 kicked off, various brands started their own competitive marketing race. The brands represent all fields of the market, from apparel, to banks, to drinks and more and still more... The official drink partners for...
Fashion & Lifestyle
David Beckham turns designer
Footballer David Beckham and his wife, former Spice girl, Victoria, have teamed up to launch his own range of menswear. Posh, 36, has managed to get Becks, 35, to join her in designing his own line of smart...
Retail
Tendulkar first Indian athlete in a global adidas campaign
adidas has launched the evolution of its brand philosophy ‘Impossible is Nothing’ with a global campaign that encourages everyone to take their first step in reaching their impossible. More than 30 international sports stars, including the likes of Sachin...
Retail
Gillette signs three new sports superstars
Gillette, which is owned by Procter & Gamble Co.'s is said to have signed three sports superstars -- U.S. golfer Tiger Woods, tennis champion Roger Federer and French-born soccer star Tierry Henry, for its new Gillette Champions program. This...
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Varun Beverages to raise Rs 7,500 cr to fund expansion plans
The fund would be raised in "one or more tranches" and would be "subject to receipt of approval of...
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