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David Beckham to launch L’Oreal men’s grooming products

David Beckham will launch 21 men's grooming products under the name House 99 on Feb 1 in the United Kingdom, exclusively at Harvey Nichols stores. male grooming products called House 99.This new product line is inspired by David Beckham's...

S T Dupont Introduces a Collection for Parisian Football Club

ST Dupont, the French luxury brand has created a new marvel in its collection, the Paris Saint-Germain.This is an exclusive line of products developed in the colours of the Parisian football club. It comprises of a Maxi Jet lighter, a...

SuperGroup and Reliance Brands join hands to bring Superdry to India

SuperGroup and Reliance Brands have entered a long-term franchise agreement to bring the British fashion brand Superdry to India. The brand offers T-shirts, jeans, sweaters, joggers, shirts, rugby shirts, polo shirts, bags, and accessories.Commenting on the association, Theo Karpathios,...

David Beckham launches Homme

British soccer player David Beckham is set to launch a new scent, David Beckham Homme, in September with Coty Beauty. “David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham...

Armani Code Sport – the new elegant fragrance for men

Giorgio Armani Parfums is diving back into the market with the introduction of Armani Code Sport, a new masculine fragrance and with it the designer Giorgio Armani has bypassed the usual sporty clichés, drawing inspiration instead from a cinematic...

Advertising 2010

Here is a rundown on what’s going to work in the world of fashion communication from this point on! And a little about what’s not working anymore... Let me start with a confession. For creative people Fashion Advertising is...

Brands fight it out on the FIFA field

Months before FIFA 2010 kicked off, various brands started their own competitive marketing race. The brands represent all fields of the market, from apparel, to banks, to drinks and more and still more... The official drink partners for...

David Beckham turns designer

Footballer David Beckham and his wife, former Spice girl, Victoria, have teamed up to launch his own range of menswear. Posh, 36, has managed to get Becks, 35, to join her in designing his own line of smart...

Tendulkar first Indian athlete in a global adidas campaign

adidas has launched the evolution of its brand philosophy ‘Impossible is Nothing’ with a global campaign that encourages everyone to take their first step in reaching their impossible. More than 30 international sports stars, including the likes of Sachin...

Gillette signs three new sports superstars

Gillette, which is owned by Procter & Gamble Co.'s is said to have signed three sports superstars -- U.S. golfer Tiger Woods, tennis champion Roger Federer and French-born soccer star Tierry Henry, for its new Gillette Champions program. This...
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Footwear brand Trase reacquired from Upscalio, raises $0.5mn

Trase was acquired by Upscalio in 2021 as part of its strategy to build a diversified portfolio of brands...
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